{"id":"https://openalex.org/W1626711907","doi":"https://doi.org/10.1016/j.procs.2015.08.628","title":"Benchmarking Analysis of Social Media Strategies in the Higher Education Sector","display_name":"Benchmarking Analysis of Social Media Strategies in the Higher Education Sector","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W1626711907","doi":"https://doi.org/10.1016/j.procs.2015.08.628","mag":"1626711907"},"language":"en","primary_location":{"is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.procs.2015.08.628","pdf_url":null,"source":{"id":"https://openalex.org/S120348307","display_name":"Procedia Computer Science","issn_l":"1877-0509","issn":["1877-0509"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true},"type":"article","type_crossref":"journal-article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1016/j.procs.2015.08.628","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5081571933","display_name":"Luciana Oliveira","orcid":"https://orcid.org/0000-0003-2419-4332"},"institutions":[{"id":"https://openalex.org/I6289922","display_name":"Universidade de Vigo","ror":"https://ror.org/05rdf8595","country_code":"ES","type":"education","lineage":["https://openalex.org/I6289922"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Luciana Oliveira","raw_affiliation_strings":["CICE-ISCAP & FCSC - University of Vigo, Campus A Xunqueira s/n, 36005 Pontevedra, Spain"],"affiliations":[{"raw_affiliation_string":"CICE-ISCAP & FCSC - University of Vigo, Campus A Xunqueira s/n, 36005 Pontevedra, Spain","institution_ids":["https://openalex.org/I6289922"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029477501","display_name":"\u00c1lvaro Figueira","orcid":"https://orcid.org/0000-0002-0507-7504"},"institutions":[{"id":"https://openalex.org/I182534213","display_name":"Universidade do Porto","ror":"https://ror.org/043pwc612","country_code":"PT","type":"education","lineage":["https://openalex.org/I182534213"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"\u00c1lvaro Figueira","raw_affiliation_strings":["CRACS & INESC TEC \u2013 University of Porto, Rua do Campo Alegre 1021/1055, 4169-007 Porto, Portugal"],"affiliations":[{"raw_affiliation_string":"CRACS & INESC TEC \u2013 University of Porto, Rua do Campo Alegre 1021/1055, 4169-007 Porto, Portugal","institution_ids":["https://openalex.org/I182534213"]}]}],"institution_assertions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":9.791,"has_fulltext":true,"fulltext_origin":"pdf","cited_by_count":22,"citation_normalized_percentile":{"value":0.960576,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":92},"biblio":{"volume":"64","issue":null,"first_page":"779","last_page":"786"},"is_retracted":false,"is_paratext":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9952,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.986,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/benchmarking","display_name":"Benchmarking","score":0.9505472}],"concepts":[{"id":"https://openalex.org/C86251818","wikidata":"https://www.wikidata.org/wiki/Q816754","display_name":"Benchmarking","level":2,"score":0.9505472},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.87600064},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.59544015},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.40356228},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.21760789},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.10373327},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.procs.2015.08.628","pdf_url":null,"source":{"id":"https://openalex.org/S120348307","display_name":"Procedia Computer Science","issn_l":"1877-0509","issn":["1877-0509"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true},{"is_oa":true,"landing_page_url":"http://repositorio.inesctec.pt/handle/123456789/5813","pdf_url":"http://repositorio.inesctec.pt/bitstreams/5ee812da-0252-4396-953e-2114edb20be4/download","source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true}],"best_oa_location":{"is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.procs.2015.08.628","pdf_url":null,"source":{"id":"https://openalex.org/S120348307","display_name":"Procedia Computer Science","issn_l":"1877-0509","issn":["1877-0509"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true},"sustainable_development_goals":[{"display_name":"Quality education","score":0.71,"id":"https://metadata.un.org/sdg/4"}],"grants":[],"datasets":[],"versions":[],"referenced_works_count":7,"referenced_works":["https://openalex.org/W1514521126","https://openalex.org/W1525757005","https://openalex.org/W1996898723","https://openalex.org/W2035862996","https://openalex.org/W2166288707","https://openalex.org/W3123679541","https://openalex.org/W564932128"],"related_works":["https://openalex.org/W435179959","https://openalex.org/W4238897586","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2619091065","https://openalex.org/W2341842940","https://openalex.org/W2291782699","https://openalex.org/W2284465472","https://openalex.org/W1993948687","https://openalex.org/W1490753184"],"abstract_inverted_index":{"The":[0],"adoption":[1],"of":[2,25,112,134,151],"social":[3,15,115,153,159,189],"media":[4,116,154,160,190],"networks":[5,16],"by":[6,12,19,41],"organizations":[7],"has":[8,37],"been":[9,39,163],"increasing,":[10],"mainly":[11],"using":[13],"more":[14],"but":[17,180],"also":[18],"constantly":[20],"increasing":[21],"on":[22,31,102,166,176],"the":[23,51,61,64,77,96,103,113,132,148,170,183],"number":[24],"messages":[26],"and":[27,45,80,95,127,138,146,168],"received":[28],"comments":[29],"posted":[30],"these":[32],"channels.Interestingly,":[33],"this":[34,87],"process":[35,48],"apparently":[36],"not":[38],"accompanied":[40],"a":[42,91,109,123],"carefully":[43],"planned":[44],"strategically":[46],"design":[47],"to":[49,76,99,144,188],"provide":[50,100],"essential":[52],"alignment":[53],"with":[54],"organizational":[55,171],"goals.This":[56],"study":[57],"is":[58,73,81],"framed":[59],"in":[60],"tertiary":[62],"sector,":[63],"Higher":[65],"Education":[66],"Sector":[67],"(HES),":[68],"which":[69],"despite":[70],"its":[71],"peculiarities,":[72],"no":[74],"exception":[75],"above":[78],"limitations,":[79],"facing":[82],"an":[83],"increased":[84],"competitive":[85],"environment.In":[86],"paper":[88],"we":[89],"present":[90],"sector":[92],"benchmarking":[93],"process,":[94],"respective":[97,128],"analysis,":[98],"insights":[101],"sector's":[104,114],"tendency,":[105],"as":[106,108,173,175],"well":[107,174],"threefold":[110],"classification":[111],"strategies":[117,161],"being":[118],"pursued.The":[119],"analysis":[120],"builds":[121],"upon":[122],"regulatory":[124],"communication":[125],"framework":[126],"editorial":[129],"model.We":[130],"describe":[131],"results":[133,156],"our":[135],"automatic":[136],"text-mining":[137],"categorization":[139],"information":[140],"system,":[141],"specifically":[142],"developed":[143],"address":[145],"analyze":[147],"seven":[149],"categories":[150],"HES'":[152],"messages.Our":[155],"show":[157],"that":[158],"have":[162],"focusing":[164],"essentially":[165],"mediatization":[167],"building/maintaining":[169],"image/reputation":[172],"advertising":[177],"educational":[178],"services,":[179],"completely":[181],"neglecting":[182],"dialogical":[184],"dimension":[185],"intrinsically":[186],"linked":[187],"environments.":[191]},"cited_by_api_url":"https://api.openalex.org/works?filter=cites:W1626711907","counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":1}],"updated_date":"2025-01-16T08:07:09.881131","created_date":"2016-06-24"}