{"id":"https://openalex.org/W2066977894","doi":"https://doi.org/10.1016/j.chb.2012.04.008","title":"Retain viewer\u2019s attention on banner ad by manipulating information type of the content","display_name":"Retain viewer\u2019s attention on banner ad by manipulating information type of the content","publication_year":2012,"publication_date":"2012-05-08","ids":{"openalex":"https://openalex.org/W2066977894","doi":"https://doi.org/10.1016/j.chb.2012.04.008","mag":"2066977894"},"language":"en","primary_location":{"is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.chb.2012.04.008","pdf_url":null,"source":{"id":"https://openalex.org/S204030396","display_name":"Computers in Human Behavior","issn_l":"0747-5632","issn":["0747-5632","1873-7692"],"is_oa":false,"is_in_doaj":false,"is_indexed_in_scopus":true,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false},"type":"article","type_crossref":"journal-article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111713528","display_name":"Yu-Chen Hsieh","orcid":null},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Yu-Chen Hsieh","raw_affiliation_strings":["Department of Industrial Design, National Cheng Kung University, No. 1, University Rd., Tainan City 701, Taiwan, ROC"],"affiliations":[{"raw_affiliation_string":"Department of Industrial Design, National Cheng Kung University, No. 1, University Rd., Tainan City 701, Taiwan, ROC","institution_ids":["https://openalex.org/I91807558"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5056327046","display_name":"Kuohsiang Chen","orcid":null},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Kuo-Hsiang Chen","raw_affiliation_strings":["Department of Industrial Design, National Cheng Kung University, No. 1, University Rd., Tainan City 701, Taiwan, ROC"],"affiliations":[{"raw_affiliation_string":"Department of Industrial Design, National Cheng Kung University, No. 1, University Rd., Tainan City 701, Taiwan, ROC","institution_ids":["https://openalex.org/I91807558"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5002427669","display_name":"Min\u2010Yuan Ma","orcid":null},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Min-Yuan Ma","raw_affiliation_strings":["Department of Industrial Design, National Cheng Kung University, No. 1, University Rd., Tainan City 701, Taiwan, ROC"],"affiliations":[{"raw_affiliation_string":"Department of Industrial Design, National Cheng Kung University, No. 1, University Rd., Tainan City 701, Taiwan, ROC","institution_ids":["https://openalex.org/I91807558"]}]}],"institution_assertions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":3440,"currency":"USD","value_usd":3440,"provenance":"doaj"},"apc_paid":null,"fwci":2.688,"has_fulltext":true,"fulltext_origin":"ngrams","cited_by_count":26,"citation_normalized_percentile":{"value":0.910061,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":92},"biblio":{"volume":"28","issue":"5","first_page":"1692","last_page":"1699"},"is_retracted":false,"is_paratext":false,"primary_topic":{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9948,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9948,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9925,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11605","display_name":"Visual Attention and Saliency Detection","score":0.9924,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/banner","display_name":"Banner","score":0.60803187}],"concepts":[{"id":"https://openalex.org/C157572991","wikidata":"https://www.wikidata.org/wiki/Q806880","display_name":"Banner","level":2,"score":0.60803187},{"id":"https://openalex.org/C21959979","wikidata":"https://www.wikidata.org/wiki/Q36774","display_name":"Web page","level":2,"score":0.5365052},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.48117957},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.47366935},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.47302485},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.47254798},{"id":"https://openalex.org/C2780719617","wikidata":"https://www.wikidata.org/wiki/Q1030752","display_name":"Salient","level":2,"score":0.4407612},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.33879417},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.32092294},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.16449392},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.08619687},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.chb.2012.04.008","pdf_url":null,"source":{"id":"https://openalex.org/S204030396","display_name":"Computers in Human Behavior","issn_l":"0747-5632","issn":["0747-5632","1873-7692"],"is_oa":false,"is_in_doaj":false,"is_indexed_in_scopus":true,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false}],"best_oa_location":null,"sustainable_development_goals":[],"grants":[],"datasets":[],"versions":[],"referenced_works_count":24,"referenced_works":["https://openalex.org/W1494794527","https://openalex.org/W1509918111","https://openalex.org/W1541464824","https://openalex.org/W1562354573","https://openalex.org/W1594278800","https://openalex.org/W184658956","https://openalex.org/W1969790170","https://openalex.org/W1985688705","https://openalex.org/W1989692592","https://openalex.org/W1995667101","https://openalex.org/W1996235270","https://openalex.org/W2024368709","https://openalex.org/W2025486517","https://openalex.org/W2027096892","https://openalex.org/W2036241458","https://openalex.org/W2044231444","https://openalex.org/W2055312358","https://openalex.org/W2083618130","https://openalex.org/W2125195958","https://openalex.org/W2144375251","https://openalex.org/W2156406284","https://openalex.org/W2527233184","https://openalex.org/W4248221301","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2977786346","https://openalex.org/W2387841438","https://openalex.org/W2383322307","https://openalex.org/W2377759158","https://openalex.org/W2371570753","https://openalex.org/W2361862183","https://openalex.org/W2359886812","https://openalex.org/W2354945710","https://openalex.org/W2058837630","https://openalex.org/W2000513236"],"abstract_inverted_index":null,"cited_by_api_url":"https://api.openalex.org/works?filter=cites:W2066977894","counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":4}],"updated_date":"2025-01-21T15:49:52.204959","created_date":"2016-06-24"}