With the rapid development of E-commerce, more and more E-commerce enterprises attach great importance to customer experience, and B2C E-commerce enterprises make no exception. The good customer experience can promote customers' perception of the service level of B2C E-commerce enterprises. Based on previous research literature, the research elaborates effect factors of customer experience of B2C E-commerce enterprises, such as website usefulness, website ease of use, transaction costs, customer involvement and Internet word of mouth; establishes the model of customer experience of B2C E-commerce enterprises based on the technology acceptance model and points out the directions for future research.<\/p>","DOI":"10.4018\/jeco.2016010103","type":"journal-article","created":{"date-parts":[[2016,6,9]],"date-time":"2016-06-09T23:25:26Z","timestamp":1465514726000},"page":"24-33","source":"Crossref","is-referenced-by-count":3,"title":["Models of Customer Experience for B2C E-Commerce Enterprises"],"prefix":"10.4018","volume":"14","author":[{"given":"Yilei","family":"Pei","sequence":"first","affiliation":[{"name":"Department of Information Management, Beijing Union University, Beijing, China"}]},{"given":"Wanxin","family":"Xue","sequence":"additional","affiliation":[{"name":"Department of Information Management, Beijing Union University, Beijing, China"}]},{"given":"Dandan","family":"Li","sequence":"additional","affiliation":[{"name":"Department of Information Management, Beijing Union University, Beijing, China"}]},{"given":"Yong","family":"Su","sequence":"additional","affiliation":[{"name":"95997 Unit of PLA, Beijing, China"}]}],"member":"2432","container-title":["Journal of Electronic Commerce in Organizations"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=156550","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,2]],"date-time":"2022-06-02T03:46:33Z","timestamp":1654141593000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/JECO.2016010103"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2016,1,1]]},"references-count":0,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2016,1]]}},"URL":"https:\/\/doi.org\/10.4018\/jeco.2016010103","relation":{},"ISSN":["1539-2937","1539-2929"],"issn-type":[{"value":"1539-2937","type":"print"},{"value":"1539-2929","type":"electronic"}],"subject":[],"published":{"date-parts":[[2016,1,1]]}}}