{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,5,11]],"date-time":"2024-05-11T19:18:01Z","timestamp":1715455081551},"reference-count":23,"publisher":"IGI Global","issue":"3","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2017,7]]},"abstract":"Much has been written about the function of narrative in virtual reality (VR) productions (Aylett & Louchart, 2003; Aylett et al, 2005; Ryan, 2001; 2005; 2008; 2009), but the role of the audience, and the relative degree of control that they have over the content, has led some scholars to believe that there is an ontological problem with describing VR in narrative terms. This article investigates some of these assumptions, via an analysis of an undertheorised aspect of VR that has emerged in recent years \u2013 the 360\u00b0 film. It argues that 360\u00b0 film represents a much more important aspect of VR than has been previously recognised. In so doing, the article establishes this medium as an important field of study, and argues that ultimately, it will be the commercial infrastructure for this content which will define the parameters of immersive storytelling.<\/jats:p>","DOI":"10.4018\/ijep.2017070104","type":"journal-article","created":{"date-parts":[[2017,7,24]],"date-time":"2017-07-24T13:48:25Z","timestamp":1500904105000},"page":"42-50","source":"Crossref","is-referenced-by-count":8,"title":["An \u2018Amuse-Bouche at Best'"],"prefix":"10.4018","volume":"8","author":[{"given":"Paul","family":"Moody","sequence":"first","affiliation":[{"name":"Brunel University London, United Kingdom"}]}],"member":"2432","reference":[{"key":"IJEP.2017070104-0","unstructured":"Aylett, R. (1999). Narrative in virtual environments \u2013 towards emergent narrative. 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