The purpose of the paper is to examine the influence of the mediating role of consumption-oriented social networking site (SNS) usage on fear of missing out (FOMO) and social comparison. This descriptive study was conducted amongst a sample of 737 SNS users in India. Structural equation modeling was done to test the hypotheses. Analysis revealed that FOMO enhanced consumption-oriented SNS usage and social comparison orientation. Results also showed that consumption-oriented SNS usage partially mediates the relationship between FOMO and social comparison orientation. This study is pioneering in conceptualizing and testing a theoretical model linking fear of missing out, consumption-oriented SNS usage, and social comparison. In the context of social networking sites users between the age group of 18 to 45 years, implications concerning fear of missing out and social comparisons which are triggered in the presence of consumption-oriented SNS usage is elaborated, thus striving to fill the gap within the existing literature.<\/p>","DOI":"10.4018\/ijea.309401","type":"journal-article","created":{"date-parts":[[2022,9,23]],"date-time":"2022-09-23T13:20:34Z","timestamp":1663939234000},"page":"1-20","source":"Crossref","is-referenced-by-count":0,"title":["The Mediating Role of Consumption-Oriented SNS Usage on Fear of Missing Out and Social Comparison"],"prefix":"10.4018","volume":"14","author":[{"given":"Rexy Ros","family":"Bobby","sequence":"first","affiliation":[{"name":"Cochin University of Science and Technology, India"}]},{"ORCID":"http:\/\/orcid.org\/0000-0002-6603-3839","authenticated-orcid":true,"given":"Zakkariya","family":"K. A.","sequence":"additional","affiliation":[{"name":"Cochin University of Science and Technology, India"}]},{"given":"Neethu","family":"Mohan","sequence":"additional","affiliation":[{"name":"Cochin University of Science and Technology, India"}]}],"member":"2432","reference":[{"key":"IJEA.309401-0","doi-asserted-by":"crossref","first-page":"89041","DOI":"10.1109\/ACCESS.2020.2993671","article-title":"Understanding online impulse buying behavior in social commerce: A systematic literature review.","volume":"8","author":"S.Abdelsalam","year":"2020","journal-title":"IEEE Access : Practical Innovations, Open Solutions"},{"key":"IJEA.309401-1","doi-asserted-by":"crossref","first-page":"111","DOI":"10.1016\/j.chb.2015.02.057","article-title":"College students\u2019 academic motivation, media engagement, and Fear of missing out.","volume":"49","author":"D.Alt","year":"2015","journal-title":"Computers in Human Behavior"},{"key":"IJEA.309401-2","doi-asserted-by":"publisher","DOI":"10.1177\/0002716211423363"},{"key":"IJEA.309401-3","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2017.05.008"},{"key":"IJEA.309401-4","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2019.01.016"},{"key":"IJEA.309401-5","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2015.02.057"},{"key":"IJEA.309401-6","doi-asserted-by":"publisher","DOI":"10.3390\/ijerph17176128"},{"key":"IJEA.309401-7","doi-asserted-by":"publisher","DOI":"10.1007\/s40429-015-0056-9"},{"key":"IJEA.309401-8","doi-asserted-by":"publisher","DOI":"10.1016\/j.jenvp.2019.04.003"},{"key":"IJEA.309401-9","doi-asserted-by":"crossref","unstructured":"Aragoncillo, L., & Orus, C. (2018). Impulse buying behaviour: an online-offline comparative and the impact of social media. Spanish Journal of Marketing-ESIC.","DOI":"10.1108\/SJME-03-2018-007"},{"issue":"2","key":"IJEA.309401-10","first-page":"277","article-title":"Toward a new understanding of fomo: \u2018Fomsumerism\u2019.","volume":"5","author":"M. T.Argan","year":"2019","journal-title":"Pazarlama Teorisi ve Uygulamalar\u0131 Dergisi"},{"key":"IJEA.309401-11","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2018.09.002"},{"key":"IJEA.309401-12","doi-asserted-by":"publisher","DOI":"10.1037\/tps0000075"},{"key":"IJEA.309401-13","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.60.6.941"},{"key":"IJEA.309401-14","doi-asserted-by":"publisher","DOI":"10.1016\/j.adolescence.2017.08.005"},{"key":"IJEA.309401-15","doi-asserted-by":"publisher","DOI":"10.1177\/0894439309334325"},{"key":"IJEA.309401-16","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2015.09.003"},{"key":"IJEA.309401-17","doi-asserted-by":"publisher","DOI":"10.1016\/j.paid.2017.04.039"},{"key":"IJEA.309401-18","doi-asserted-by":"publisher","DOI":"10.1177\/2056305120965517"},{"key":"IJEA.309401-19","doi-asserted-by":"publisher","DOI":"10.1108\/09564231311326987"},{"key":"IJEA.309401-20","doi-asserted-by":"publisher","DOI":"10.1108\/IntR-03-2017-0112"},{"key":"IJEA.309401-21","doi-asserted-by":"publisher","DOI":"10.1111\/jcc4.12162"},{"key":"IJEA.309401-22","doi-asserted-by":"crossref","unstructured":"Burnell, K., George, M. J., Vollet, J. W., Ehrenreich, S. E., & Underwood, M. K. (2019). Passive social networking site use and well-being: The mediating roles of social comparison and the Fear of missing out. Academic Press.","DOI":"10.5817\/CP2019-3-5"},{"key":"IJEA.309401-23","doi-asserted-by":"publisher","DOI":"10.1111\/puar.12261"},{"key":"IJEA.309401-24","doi-asserted-by":"publisher","DOI":"10.2501\/IJA-31-1-189-211"},{"key":"IJEA.309401-25","doi-asserted-by":"publisher","DOI":"10.1089\/cyber.2011.0324"},{"key":"IJEA.309401-26","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.psych.55.090902.142015"},{"key":"IJEA.309401-27","doi-asserted-by":"publisher","DOI":"10.3109\/07853890.2014.919727"},{"key":"IJEA.309401-28","doi-asserted-by":"publisher","DOI":"10.1016\/0092-6566(85)90023-6"},{"key":"IJEA.309401-29","doi-asserted-by":"publisher","DOI":"10.1080\/10478400701389045"},{"key":"IJEA.309401-30","author":"L.Doster","year":"2013","journal-title":"Fear of missing out: Is voyeurism the real motive behind teen consumption of social media?"},{"key":"IJEA.309401-31","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2020.102168"},{"key":"IJEA.309401-32","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.05.079"},{"key":"IJEA.309401-33","doi-asserted-by":"crossref","unstructured":"Ellison, N. B., & Boyd, D. (2013). Sociality through social network sites.The Oxford handbook of internet studies, 151-172.","DOI":"10.1093\/oxfordhb\/9780199589074.013.0008"},{"key":"IJEA.309401-34","doi-asserted-by":"publisher","DOI":"10.1111\/j.1083-6101.2007.00367.x"},{"key":"IJEA.309401-35","doi-asserted-by":"publisher","DOI":"10.1016\/j.bodyim.2014.10.004"},{"key":"IJEA.309401-36","doi-asserted-by":"publisher","DOI":"10.1177\/001872675400700202"},{"key":"IJEA.309401-37","doi-asserted-by":"publisher","DOI":"10.1177\/002224378101800104"},{"key":"IJEA.309401-38","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.69.2.227"},{"key":"IJEA.309401-39","doi-asserted-by":"publisher","DOI":"10.1353\/sor.2003.0013"},{"key":"IJEA.309401-40","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyt.2021.620442"},{"key":"IJEA.309401-41","doi-asserted-by":"crossref","unstructured":"Griffiths, M. D. (2015). Adolescent gambling and gambling-type games on social networking sites: Issues, concerns, and recommendations. Aloma: revista de psicologia, ci\u00e8ncies de l'educaci\u00f3 i de l'esport Blanquerna, 33(2), 31-37.","DOI":"10.51698\/aloma.2015.33.2.31-37"},{"key":"IJEA.309401-42","doi-asserted-by":"publisher","DOI":"10.1089\/cyber.2011.0151"},{"key":"IJEA.309401-43","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-030-80519-7"},{"key":"IJEA.309401-44","unstructured":"Hair, J. F., Anderson, R. E., Babin, B. J., & Black, W. C. (2010). Multivariate data analysis: A global perspective (Vol. 7). Academic Press."},{"key":"IJEA.309401-45","volume":"Vol. 2","author":"J. F.Hair","year":"2010","journal-title":"Essentials of marketing research"},{"key":"IJEA.309401-46","doi-asserted-by":"publisher","DOI":"10.1037\/0021-9010.93.3.665"},{"key":"IJEA.309401-47","unstructured":"Hayran, C., Anik, L., & G\u00fcrhan-Canli, Z. (2020). Feeling of Missing Out (FOMO) and its marketing implications. Marketing Science Institute Working Paper Series 2016."},{"key":"IJEA.309401-48","doi-asserted-by":"publisher","DOI":"10.1108\/EJM-11-2017-0809"},{"key":"IJEA.309401-49","doi-asserted-by":"publisher","DOI":"10.1177\/0093650216683775"},{"key":"IJEA.309401-50","doi-asserted-by":"publisher","DOI":"10.1111\/1464-0597.00062"},{"key":"IJEA.309401-51","doi-asserted-by":"publisher","DOI":"10.1080\/13527266.2016.1234504"},{"key":"IJEA.309401-52","doi-asserted-by":"publisher","DOI":"10.2139\/ssrn.1589864"},{"key":"IJEA.309401-53","doi-asserted-by":"publisher","DOI":"10.1108\/YC-07-2017-00713"},{"key":"IJEA.309401-54","doi-asserted-by":"publisher","DOI":"10.1177\/2056305120912488"},{"key":"IJEA.309401-55","doi-asserted-by":"publisher","DOI":"10.1108\/IntR-06-2012-0114"},{"key":"IJEA.309401-56","doi-asserted-by":"publisher","DOI":"10.3390\/su12062441"},{"key":"IJEA.309401-57","doi-asserted-by":"publisher","DOI":"10.3390\/su11174734"},{"key":"IJEA.309401-58","doi-asserted-by":"publisher","DOI":"10.1016\/j.bushor.2009.09.003"},{"key":"IJEA.309401-59","doi-asserted-by":"publisher","DOI":"10.1037\/10658-000"},{"key":"IJEA.309401-60","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2015.01.009"},{"key":"IJEA.309401-61","doi-asserted-by":"publisher","DOI":"10.1016\/S1057-7408(08)80015-0"},{"key":"IJEA.309401-62","unstructured":"Krasnova, H., Wenninger, H., Widjaja, T., & Buxmann, P. (2013). Envy on Facebook: a hidden threat to users' life satisfaction? Academic Press."},{"key":"IJEA.309401-63","doi-asserted-by":"publisher","DOI":"10.3390\/ijerph14030311"},{"key":"IJEA.309401-64","doi-asserted-by":"publisher","DOI":"10.1108\/EJM-06-2015-0395"},{"key":"IJEA.309401-65","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2013.12.009"},{"key":"IJEA.309401-66","unstructured":"Lella, A., & Lipsman, A. (2016). U.S. cross-platform future in focus. ComScore."},{"key":"IJEA.309401-67","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2021.107086"},{"key":"IJEA.309401-68","doi-asserted-by":"publisher","DOI":"10.1037\/a0026338"},{"key":"IJEA.309401-69","doi-asserted-by":"publisher","DOI":"10.1080\/08838151003735018"},{"key":"IJEA.309401-70","doi-asserted-by":"publisher","DOI":"10.1016\/j.adolescence.2016.12.008"},{"key":"IJEA.309401-71","unstructured":"Ouellette, C. (2019). FOMO Statistics You Need to Grow Your Business. Trust Pulse Marketing Blog. https:\/\/trustpulse.com\/fomo-statistics\/"},{"key":"IJEA.309401-72","unstructured":"Owusu-Ansah, C. M., Arthur, B., Yebowaah, F. A., & Amoako, K. (n.d.). The Use of Social Media among First-Year Student Groups: A Uses and Gratifications Perspective. Academic Press."},{"key":"IJEA.309401-73","doi-asserted-by":"publisher","DOI":"10.1016\/j.joep.2011.12.007"},{"key":"IJEA.309401-74","doi-asserted-by":"publisher","DOI":"10.1108\/EJM-07-2015-0492"},{"key":"IJEA.309401-75","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2013.02.014"},{"key":"IJEA.309401-76","doi-asserted-by":"publisher","DOI":"10.1177\/1461444818823719"},{"key":"IJEA.309401-77","doi-asserted-by":"publisher","DOI":"10.1002\/mar.20553"},{"key":"IJEA.309401-78","doi-asserted-by":"publisher","DOI":"10.1177\/0093650205275385"},{"key":"IJEA.309401-79","doi-asserted-by":"publisher","DOI":"10.5093\/psed2018a3"},{"key":"IJEA.309401-80","unstructured":"Sch\u00e4fer, L. (2022). The influence of SNS usage, social comparison, and self-esteem on social media addiction (Bachelor's thesis). University of Twente."},{"key":"IJEA.309401-81","doi-asserted-by":"publisher","DOI":"10.1086\/497559"},{"key":"IJEA.309401-82","doi-asserted-by":"publisher","DOI":"10.1080\/10548408.2018.1499579"},{"key":"IJEA.309401-83","unstructured":"Silver. (2019). Mobile connectivity in emerging economies. Pew Research Centre."},{"key":"IJEA.309401-84","doi-asserted-by":"publisher","DOI":"10.1177\/1461444815616221"},{"key":"IJEA.309401-85","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2012.01.002"},{"key":"IJEA.309401-86","unstructured":"Statista (2022), Number of social network users in selected countries in 2021 and 2026 (in millions). Retrieved June 20, 2022, from: https:\/\/www.statista.com\/statistics\/278341\/number-of-social-network-users-in-selected-countries\/"},{"key":"IJEA.309401-87","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2017.08.016"},{"key":"IJEA.309401-88","doi-asserted-by":"publisher","DOI":"10.1037\/ppm0000268"},{"key":"IJEA.309401-89","doi-asserted-by":"publisher","DOI":"10.1016\/j.appdev.2008.07.002"},{"key":"IJEA.309401-90","doi-asserted-by":"publisher","DOI":"10.1108\/INTR-11-2019-0455"},{"key":"IJEA.309401-91","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2021.120931"},{"key":"IJEA.309401-92","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2021.121149"},{"key":"IJEA.309401-93","doi-asserted-by":"publisher","DOI":"10.1080\/15205436.2019.1653468"},{"key":"IJEA.309401-94","unstructured":"The Global Statistics. (2022). India Social Media Statistics 2022 | Most Used Top Platforms. Retrieved June 20, 2022, from https:\/\/www.theglobalstatistics.com\/india-social-media-statistics\/"},{"key":"IJEA.309401-95","doi-asserted-by":"publisher","DOI":"10.1146\/annurev-psych-122414-033608"},{"key":"IJEA.309401-96","doi-asserted-by":"publisher","DOI":"10.1016\/j.copsyc.2020.04.002"},{"key":"IJEA.309401-97","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2006.05.002"},{"key":"IJEA.309401-98","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2017.00771"},{"key":"IJEA.309401-99","doi-asserted-by":"publisher","DOI":"10.1016\/j.abrep.2017.04.001"},{"key":"IJEA.309401-100","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.106.2.231"},{"key":"IJEA.309401-101","unstructured":"Wright, B. (2008, August 6). Facebook and Social Comparison Theory. Everyday Sociology. Retrieved February 17, 2014, from https:\/\/www.everydaysociologyblog.com\/2008\/08\/facebook-and-so.html"},{"key":"IJEA.309401-102","unstructured":"Zaidi, B. (2016, October 10). Are you over-spending on shopping? Here are tips on how to avoid it.https:\/\/economictimes.indiatimes.com\/wealth\/spend\/are-you-over-spending-on-shopping-here-are-tips-on-how-to-avoid-it\/articleshow\/54749164.cms"}],"container-title":["International Journal of E-Adoption"],"original-title":[],"language":"ng","link":[{"URL":"https:\/\/www.igi-global.com\/viewtitle.aspx?TitleId=309401","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,1,16]],"date-time":"2023-01-16T22:49:04Z","timestamp":1673909344000},"score":1,"resource":{"primary":{"URL":"https:\/\/services.igi-global.com\/resolvedoi\/resolve.aspx?doi=10.4018\/IJEA.309401"}},"subtitle":[""],"short-title":[],"issued":{"date-parts":[[2022,9,23]]},"references-count":103,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2022,1]]}},"URL":"https:\/\/doi.org\/10.4018\/ijea.309401","relation":{},"ISSN":["1937-9633","1937-9641"],"issn-type":[{"value":"1937-9633","type":"print"},{"value":"1937-9641","type":"electronic"}],"subject":[],"published":{"date-parts":[[2022,9,23]]}}}