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This manuscript proposes a theoretical framework that can explain how various virtual characters, regardless of their ontological agency, can be treated as unique social actors with a focus on perceived authenticity. Specifically, drawing on the authenticity model in computer-mediated communication proposed by Lee (2020)<\/jats:xref> and a typology of virtual characters, a multi-layered perceived authenticity model is proposed to demonstrate how virtual characters do not have to be perceived as humans and yet can be perceived as authentic to their human interactants.<\/jats:p>","DOI":"10.3389\/frvir.2022.1033709","type":"journal-article","created":{"date-parts":[[2022,11,25]],"date-time":"2022-11-25T04:58:15Z","timestamp":1669352295000},"update-policy":"http:\/\/dx.doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":5,"title":["Perceived authenticity of virtual characters makes the difference"],"prefix":"10.3389","volume":"3","author":[{"given":"Junru","family":"Huang","sequence":"first","affiliation":[]},{"given":"Younbo","family":"Jung","sequence":"additional","affiliation":[]}],"member":"1965","published-online":{"date-parts":[[2022,11,25]]},"reference":[{"key":"B2","doi-asserted-by":"publisher","first-page":"59","DOI":"10.1177\/1077699015606057","article-title":"Measuring message credibility: Construction and validation of an exclusive scale","volume":"93","author":"Appelman","year":"2016","journal-title":"J. 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