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Dennoch fehlt oft das Bewusstsein f\u00fcr Synergien, die durch koexistente digitale und nicht-digitale Gesch\u00e4ftsmodelle innerhalb desselben Unternehmens m\u00f6glich sind. Unsere Studie hebt digitale Plattformen als entscheidende Mechanismen hervor, die es etablierten Unternehmen erm\u00f6glichen, diese Synergien zu nutzen. Wir identifizieren sechs Arten von Synergien zwischen nicht-digitalen und digitalen Gesch\u00e4ftsmodellen, die etablierten Unternehmen helfen, einen Mehrwert im Vergleich zu einer blo\u00dfen Koexistenz dieser Gesch\u00e4ftsmodelle zu schaffen. Dar\u00fcber hinaus bilden wir diese Synergien auf die einzigartigen Merkmale und Dynamiken digitaler Plattformen ab. Der Artikel schlie\u00dft mit Empfehlungen zur Freisetzung dieser Synergien entlang der verschiedenen Phasen der Gesch\u00e4ftsmodellentwicklung.<\/jats:p>","DOI":"10.1365\/s40702-020-00703-x","type":"journal-article","created":{"date-parts":[[2021,1,5]],"date-time":"2021-01-05T10:06:00Z","timestamp":1609841160000},"page":"628-644","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":3,"title":["Synergien zwischen nicht-digitalen und digitalen Gesch\u00e4ftsmodellen in Unternehmen: M\u00f6glichkeiten und Handlungsempfehlungen","Synergies between Non-Digital and Digital Business Models: Opportunities and Recommendations"],"prefix":"10.1365","volume":"58","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8628-4021","authenticated-orcid":false,"given":"Jonas","family":"Toutaoui","sequence":"first","affiliation":[]},{"given":"Lea","family":"M\u00fcller","sequence":"additional","affiliation":[]},{"given":"Alexander","family":"Benlian","sequence":"additional","affiliation":[]}],"member":"93","published-online":{"date-parts":[[2021,1,5]]},"reference":[{"issue":"11","key":"703_CR1","doi-asserted-by":"publisher","first-page":"1331","DOI":"10.1002\/smj.2066","volume":"34","author":"C Cennamo","year":"2013","unstructured":"Cennamo\u00a0C, Santalo\u00a0J (2013) Platform competition: strategic trade-offs in platform markets. 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