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We discuss the implications of maximum entropy utility on the preference behavior of the decision maker and present an application to competitive bidding situations where only previous decisions are observed by each party. We also present minimum cross entropy utility, which incorporates additional knowledge about the shape of the utility function into the maximum entropy formulation, and work through several examples to illustrate the approach. <\/jats:p>","DOI":"10.1287\/opre.1040.0204","type":"journal-article","created":{"date-parts":[[2006,3,29]],"date-time":"2006-03-29T19:45:02Z","timestamp":1143661502000},"page":"277-290","source":"Crossref","is-referenced-by-count":47,"title":["Maximum Entropy Utility"],"prefix":"10.1287","volume":"54","author":[{"given":"Ali E.","family":"Abbas","sequence":"first","affiliation":[{"name":"School of Engineering, University of Illinois at Urbana-Champaign, 104 S. 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