乐胖代购免代理版

{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,9,15]],"date-time":"2024-09-15T23:35:28Z","timestamp":1726443328441},"reference-count":64,"publisher":"Institute for Operations Research and the Management Sciences (INFORMS)","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Information Systems Research"],"published-print":{"date-parts":[[2020,3]]},"abstract":" Our paper shows that firm-initiated social media can contribute significantly to the value of firms. The findings provide a rationale for firms to invest heavily in their social media while countering those who question the value of social media. Using a sample of 63 South Korean firms across industries over a three-year period, we find that a firm\u2019s social media actions yield significant financial returns, and the magnitude of these financial returns depends on the types of communication actions: that is, a firm\u2019s (broadcasted) posts versus its responses to customer messages. Our conceptual framework and empirical methodology can help firms more accurately gauge the ROI of their social media investments and tailor their efforts accordingly. Specifically, our results suggest that promptly responding to customer complaints is a key to increasing customer satisfaction and firm performance. Taken together, our study provides guidance for firms on how to optimize their social media strategies to extract greater value from social media. <\/jats:p>","DOI":"10.1287\/isre.2019.0884","type":"journal-article","created":{"date-parts":[[2020,3,16]],"date-time":"2020-03-16T10:54:26Z","timestamp":1584356066000},"page":"258-285","source":"Crossref","is-referenced-by-count":44,"title":["Financial Returns to Firms\u2019 Communication Actions on Firm-Initiated Social Media: Evidence from Facebook Business Pages"],"prefix":"10.1287","volume":"31","author":[{"ORCID":"http:\/\/orcid.org\/0000-0003-1216-4208","authenticated-orcid":false,"given":"Sunghun","family":"Chung","sequence":"first","affiliation":[{"name":"Leavey School of Business, Santa Clara University, Santa Clara, California 95053;"}]},{"ORCID":"http:\/\/orcid.org\/0000-0003-1340-2343","authenticated-orcid":false,"given":"Animesh","family":"Animesh","sequence":"additional","affiliation":[{"name":"Desautels Faculty of Management, McGill University, Montreal, Quebec H3A 1G5, Canada"}]},{"ORCID":"http:\/\/orcid.org\/0000-0002-5203-4654","authenticated-orcid":false,"given":"Kunsoo","family":"Han","sequence":"additional","affiliation":[{"name":"Desautels Faculty of Management, McGill University, Montreal, Quebec H3A 1G5, Canada"}]},{"ORCID":"http:\/\/orcid.org\/0000-0003-4347-8971","authenticated-orcid":false,"given":"Alain","family":"Pinsonneault","sequence":"additional","affiliation":[{"name":"Desautels Faculty of Management, McGill University, Montreal, Quebec H3A 1G5, Canada"}]}],"member":"109","reference":[{"key":"B1","doi-asserted-by":"publisher","DOI":"10.1287\/isre.2014.0564"},{"key":"B2","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.69.3.19.66363"},{"key":"B3","doi-asserted-by":"publisher","DOI":"10.1177\/002224299405800304"},{"key":"B4","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.1110.1421"},{"key":"B5","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1120.0470"},{"key":"B6","doi-asserted-by":"publisher","DOI":"10.1287\/isre.2013.0481"},{"key":"B7","doi-asserted-by":"publisher","DOI":"10.1108\/JRIM-06-2016-0065"},{"key":"B9","doi-asserted-by":"publisher","DOI":"10.1016\/0022-4359(93)90015-B"},{"volume-title":"The Engaged Customer: The New Rules of Internet Direct Marketing","year":"2002","author":"Brondmo HP","key":"B11"},{"key":"B12","doi-asserted-by":"publisher","DOI":"10.1287\/isre.2015.0582"},{"key":"B13","doi-asserted-by":"publisher","DOI":"10.1509\/jm.09.0034"},{"key":"B14","doi-asserted-by":"publisher","DOI":"10.1509\/jmkr.43.3.345"},{"key":"B15","doi-asserted-by":"publisher","DOI":"10.1108\/07363769210035189"},{"issue":"4","key":"B16","doi-asserted-by":"crossref","first-page":"1040","DOI":"10.2307\/256723","volume":"39","author":"Conlon DE","year":"1996","journal-title":"Acad. Management J."},{"issue":"4","key":"B18","first-page":"243","volume":"9","author":"Culnan MJ","year":"2010","journal-title":"MIS Quart. Executive"},{"key":"B19","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-6261.2011.01679.x"},{"key":"B20","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2008.10.001"},{"key":"B21","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1070.0120"},{"key":"B22","doi-asserted-by":"publisher","DOI":"10.1177\/002224299806200201"},{"volume-title":"Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships","year":"1997","author":"Duncan TR","key":"B23"},{"key":"B24","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.1060.0263"},{"issue":"3","key":"B25","first-page":"321","volume":"17","author":"Erickson GS","year":"2001","journal-title":"J. Marketing Management"},{"key":"B26","doi-asserted-by":"publisher","DOI":"10.1016\/0304-405X(93)90023-5"},{"key":"B27","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-6261.1996.tb05202.x"},{"key":"B28","doi-asserted-by":"publisher","DOI":"10.1287\/isre.2015.0586"},{"key":"B29","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.70.1.003.qxd"},{"issue":"4","key":"B31","first-page":"197","volume":"9","author":"Gallaugher J","year":"2010","journal-title":"MIS Quart. Executive"},{"key":"B33","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1120.0453"},{"key":"B34","doi-asserted-by":"publisher","DOI":"10.1108\/eb008139"},{"key":"B35","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.1080.0444"},{"key":"B36","doi-asserted-by":"publisher","DOI":"10.1007\/s11002-005-5902-4"},{"key":"B37","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1120.0469"},{"key":"B38","doi-asserted-by":"publisher","DOI":"10.1111\/poms.12043"},{"key":"B39","doi-asserted-by":"publisher","DOI":"10.25300\/MISQ\/2013\/37.1.14"},{"key":"B40","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2016.06.004"},{"issue":"4","key":"B42","first-page":"148","volume":"68","author":"Hart CW","year":"1990","journal-title":"Harvard Bus. Rev."},{"key":"B43","doi-asserted-by":"publisher","DOI":"10.1016\/S0165-4101(01)00018-0"},{"key":"B44","doi-asserted-by":"crossref","unstructured":"Hitt L, Jin F, Wu L (2016) Data analytics skills and the corporate value of social media. Kelley School of Business Research Paper No. 16-61, Bloomington, IN.","DOI":"10.2139\/ssrn.2826115"},{"issue":"1","key":"B45","first-page":"41","volume":"52","author":"Hoffman DL","year":"2010","journal-title":"MIT Sloan Management Rev."},{"key":"B47","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2017.04.016"},{"key":"B48","doi-asserted-by":"publisher","DOI":"10.1108\/09564230110382772"},{"key":"B49","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.74.1.20"},{"issue":"1","key":"B50","first-page":"55","volume":"54","author":"Kumar V","year":"2012","journal-title":"MIT Sloan Management Rev."},{"key":"B53","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.1080.0389"},{"key":"B54","doi-asserted-by":"publisher","DOI":"10.2753\/MIS0742-1222300208"},{"key":"B55","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1120.0462"},{"key":"B58","doi-asserted-by":"publisher","DOI":"10.1016\/0148-2963(88)90049-5"},{"key":"B59","unstructured":"Martin JL (1985) Consumer perception of and response to corporate complaint handling. Doctoral dissertation, Texas Women's University, Denton, TX."},{"key":"B60","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1120.0466"},{"key":"B61","doi-asserted-by":"publisher","DOI":"10.1287\/isre.14.1.87.14765"},{"issue":"1","key":"B63","first-page":"151","volume":"77","author":"Peppers D","year":"1999","journal-title":"Harvard Bus. Rev."},{"key":"B64","doi-asserted-by":"publisher","DOI":"10.1080\/13527266.2013.797778"},{"key":"B65","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.43.5.659"},{"volume-title":"Creating Shareholder Value: The New Standard for Business Performance","year":"1986","author":"Rappaport A","key":"B66"},{"key":"B67","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1120.0460"},{"issue":"1","key":"B68","first-page":"168","volume":"81","author":"Slater MD","year":"2004","journal-title":"J. Mass Comm. Quart."},{"key":"B69","doi-asserted-by":"publisher","DOI":"10.1111\/j.1745-6606.1992.tb00018.x"},{"key":"B70","doi-asserted-by":"publisher","DOI":"10.1509\/jmkr.46.3.293"},{"key":"B71","doi-asserted-by":"publisher","DOI":"10.1002\/1520-6653(200124)15:1<63::AID-DIR1004>3.0.CO;2-C"},{"key":"B73","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.1110.0682"},{"key":"B76","doi-asserted-by":"crossref","unstructured":"Yang M, Ren Y, Adomavicius G (2019) Understanding user-generated content and customer engagement on Facebook business pages. Inform. Systems Res. 30(3):711\u20131105.","DOI":"10.1287\/isre.2019.0834"},{"key":"B78","doi-asserted-by":"publisher","DOI":"10.1287\/isre.2015.0617"},{"key":"B80","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2012.12.028"},{"key":"B81","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.2015.0902"}],"container-title":["Information Systems Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/pubsonline.informs.org\/doi\/pdf\/10.1287\/isre.2019.0884","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,4,2]],"date-time":"2023-04-02T15:16:08Z","timestamp":1680448568000},"score":1,"resource":{"primary":{"URL":"https:\/\/pubsonline.informs.org\/doi\/10.1287\/isre.2019.0884"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020,3]]},"references-count":64,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2020,3]]}},"alternative-id":["10.1287\/isre.2019.0884"],"URL":"https:\/\/doi.org\/10.1287\/isre.2019.0884","relation":{},"ISSN":["1047-7047","1526-5536"],"issn-type":[{"type":"print","value":"1047-7047"},{"type":"electronic","value":"1526-5536"}],"subject":[],"published":{"date-parts":[[2020,3]]}}}