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Our study reveals that most non-users in our sample deliberately do not use SNSs. They perceive SNS communication as cold and narcissistic and view the usefulness of SNSs to be low. This finding indicates a generational culture gap in how young versus older people experience SNSs. Privacy and security concerns are also prevalent. Non-users, expressing an interest in SNSs, believe SNSs could increase contact with family and friends, but perceive lack of competence to be a barrier. <\/jats:p>","DOI":"10.1177\/1461444814554064","type":"journal-article","created":{"date-parts":[[2014,10,11]],"date-time":"2014-10-11T04:33:54Z","timestamp":1413002034000},"page":"181-198","update-policy":"http:\/\/dx.doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":55,"title":["\u2018My children tell me it\u2019s so simple\u2019: A mixed-methods approach to understand older non-users\u2019 perceptions of Social Networking Sites"],"prefix":"10.1177","volume":"19","author":[{"given":"Marika","family":"L\u00fcders","sequence":"first","affiliation":[{"name":"SINTEF ICT, Norway"}]},{"given":"Petter Bae","family":"Brandtz\u00e6g","sequence":"additional","affiliation":[{"name":"SINTEF ICT, Norway"}]}],"member":"179","published-online":{"date-parts":[[2016,7,9]]},"reference":[{"key":"bibr1-1461444814554064","doi-asserted-by":"publisher","DOI":"10.17705\/1jais.00122"},{"key":"bibr2-1461444814554064","doi-asserted-by":"publisher","DOI":"10.1145\/2470654.2466446"},{"key":"bibr3-1461444814554064","doi-asserted-by":"publisher","DOI":"10.1145\/1940761.1940762"},{"key":"bibr4-1461444814554064","doi-asserted-by":"publisher","DOI":"10.1111\/j.1083-6101.2012.01580.x"},{"key":"bibr5-1461444814554064","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2010.516719"},{"key":"bibr6-1461444814554064","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2012.12.004"},{"key":"bibr7-1461444814554064","unstructured":"Brenner J, Smith A (2013) 72% of online adults are social networking site users. Pew Internet Project. Available at: http:\/\/www.pewinternet.org\/2013\/08\/05\/72-of-online-adults-are-social-networking-site-users\/"},{"key":"bibr8-1461444814554064","doi-asserted-by":"publisher","DOI":"10.1145\/1978942.1979023"},{"key":"bibr9-1461444814554064","doi-asserted-by":"publisher","DOI":"10.1145\/1753326.1753613"},{"key":"bibr10-1461444814554064","doi-asserted-by":"publisher","DOI":"10.1023\/A:1024569803230"},{"key":"bibr11-1461444814554064","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2010.06.016"},{"key":"bibr12-1461444814554064","doi-asserted-by":"publisher","DOI":"10.2307\/249008"},{"key":"bibr13-1461444814554064","doi-asserted-by":"publisher","DOI":"10.1111\/j.1083-6101.2007.00367.x"},{"key":"bibr14-1461444814554064","doi-asserted-by":"crossref","unstructured":"Ellison NB, Vitak J, Gray R, (2014) Cultivating social resources on social network sites: Facebook relationship maintenance behaviors and their role in social capital processes. 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