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We know very little about how individuals perceive the value of ICT products, and even less about the process by which these value perspectives are built. This paper contributes to addressing these gaps. It presents an empirical study comparing the perceived use-value of personal computers and mobile phones. The findings show that the day-to-day value of innovations is deeply embedded in the existing and newly emerging social contexts. Thus, societal transformations, such as becoming an information society, cannot be reduced to matters of technological possibilities. 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