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This paper focuses on the way in which electronic commerce (e-commerce) technologies are changing and could change the publishing processes, and develops a business value complementarity model of electronic publishing. This model gives a theoretical rationale for, and can be used as a methodology to explore, complementarities between different primary activities and supporting technologies when entering the e-commerce arena in order to maximise profitability and improve the competitive position. <\/jats:p>","DOI":"10.1177\/016555159902500204","type":"journal-article","created":{"date-parts":[[2004,12,18]],"date-time":"2004-12-18T01:36:35Z","timestamp":1103333795000},"page":"133-145","source":"Crossref","is-referenced-by-count":4,"title":["The impact of electronic commerce on the publishing industry: towards a business value complementarity framework of electronic publishing"],"prefix":"10.1177","volume":"25","author":[{"given":"Ada","family":"Scupola","sequence":"first","affiliation":[{"name":"Roskilde University, Denmark,"}]}],"member":"179","published-online":{"date-parts":[[1999,4,1]]},"reference":[{"issue":"5","key":"atypb1","volume":"8","author":"W. 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