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Under the four-incomplete cooperative Stackelberg decision-making modes of cross-border e-commerce supply chain members, the transportation cost of overseas suppliers and the promotion strategy of domestic retailers determine the profit of the supply chain together and further influence the choice of the optimal decision-making plan. Furthermore, the Shapley value method and full cooperative income incremental sharing mechanism are used to redistribute the profits under different cooperation modes, and it is expected to provide scientific decision-making reference for domestic cross-border e-commerce enterprises to rationally choose cooperative relationships.<\/jats:p>","DOI":"10.1155\/2021\/5561357","type":"journal-article","created":{"date-parts":[[2021,5,7]],"date-time":"2021-05-07T22:26:50Z","timestamp":1620426410000},"page":"1-15","source":"Crossref","is-referenced-by-count":13,"title":["Decision and Coordination of Cross-Border E-Commerce Supply Chain: Based on Four Modes of Cooperation"],"prefix":"10.1155","volume":"2021","author":[{"given":"Wei","family":"Yan","sequence":"first","affiliation":[{"name":"Logistics Engineering College, Shanghai Maritime University, Shanghai 201306, China"}]},{"ORCID":"http:\/\/orcid.org\/0000-0002-8071-215X","authenticated-orcid":true,"given":"Huijun","family":"Zhou","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Shanghai Maritime University, Shanghai 201306, China"}]},{"ORCID":"http:\/\/orcid.org\/0000-0003-4490-4493","authenticated-orcid":true,"given":"Hui","family":"Li","sequence":"additional","affiliation":[{"name":"School of Management, Guangxi University for Nationalities, Nanning 530006, China"}]}],"member":"98","reference":[{"key":"1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ocecoaman.2020.105508"},{"key":"2","doi-asserted-by":"publisher","DOI":"10.1016\/j.cie.2021.107266"},{"key":"3","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2019.05.028"},{"key":"4","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijpe.2016.07.026"},{"key":"5","doi-asserted-by":"crossref","first-page":"112","DOI":"10.1016\/j.cie.2016.07.007","article-title":"Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function: a game-theoretic approach","volume":"99","author":"J. 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