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Social media has become an important source of near-instantaneous user-generated information that can be shared and analyzed to support better decision making. One domain where social media data can add value is transportation and traffic management. This article looks at the exploitation of Twitter data in the traffic reporting domain. A key challenge is how to identify relevant information from a huge amount of user-generated data and then analyze the relevant data for automatic geocoded incident detection. The article proposes an instant traffic alert and warning system based on a novel latent Dirichlet allocation (LDA) approach (\u201ctweet-LDA\u201d). 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