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In this analytical paper, we explored and conceptualized the nature and development of game\u2010based learning engagement via an iterative, two\u2010stage analytical process. The first stage was theory driven. The literatures on motives of play, game and cognitive engagement, and game\u2010based learning were reviewed and analyzed. Theoretical discussions on how learning engagement is activated and sustained during gameplay were distilled. The second stage was data driven. An in situ, multiple\u2010case study was conducted to further examine affective and cognitive facets of learning engagement in gaming. The finding suggested that game\u2010based learning engagement is an integrated and continuing process that advances from affective engagement driven by optimal challenge, cognitive engagement situated in playfulness, to potentially game\u2010action\u2010based content engagement.<\/jats:p>","DOI":"10.1111\/bjet.12314","type":"journal-article","created":{"date-parts":[[2015,7,8]],"date-time":"2015-07-08T03:58:47Z","timestamp":1436327927000},"page":"1183-1201","source":"Crossref","is-referenced-by-count":104,"title":["Game\u2010based learning engagement: A theory\u2010 and data\u2010driven exploration"],"prefix":"10.1111","volume":"47","author":[{"given":"Fengfeng","family":"Ke","sequence":"first","affiliation":[]},{"given":"Kui","family":"Xie","sequence":"additional","affiliation":[]},{"given":"Ying","family":"Xie","sequence":"additional","affiliation":[]}],"member":"311","published-online":{"date-parts":[[2015,7,7]]},"reference":[{"key":"e_1_2_7_2_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2014.01.002"},{"key":"e_1_2_7_3_1","first-page":"369","volume-title":"Handbook of Educational Psychology","author":"Anderman E. 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