{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,10,22]],"date-time":"2024-10-22T17:49:56Z","timestamp":1729619396455,"version":"3.28.0"},"reference-count":39,"publisher":"IEEE","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2018,7]]},"DOI":"10.1109\/procomm.2018.00039","type":"proceedings-article","created":{"date-parts":[[2018,10,23]],"date-time":"2018-10-23T01:07:14Z","timestamp":1540256834000},"page":"150-158","source":"Crossref","is-referenced-by-count":1,"title":["Primary Messages of DTC Advertising during the Product Life Cycle: A Case Study"],"prefix":"10.1109","author":[{"given":"Scott A.","family":"Mogull","sequence":"first","affiliation":[]}],"member":"263","reference":[{"key":"ref39","doi-asserted-by":"publisher","DOI":"10.1109\/TPC.1987.6449073"},{"key":"ref38","doi-asserted-by":"publisher","DOI":"10.1080\/10572259209359493"},{"key":"ref33","first-page":"9","article-title":"What, in addition to drugs, do pharmaceutical ads sell?","author":"segal","year":"2011","journal-title":"Rhetorical Questions of Health and Medicine"},{"journal-title":"A Selling Sickness How the World's Biggest Pharmaceutical Companies are Turning Us All into Patients","year":"2005","author":"moynihan","key":"ref32"},{"key":"ref31","doi-asserted-by":"crossref","DOI":"10.36019\/9780813549224","author":"emmons","year":"2010","journal-title":"Black Dogs and Blue Words Depression and Gender in the Age of Self-Care"},{"key":"ref30","doi-asserted-by":"publisher","DOI":"10.1056\/NEJMp0911938"},{"key":"ref37","doi-asserted-by":"publisher","DOI":"10.2307\/378062"},{"key":"ref36","doi-asserted-by":"publisher","DOI":"10.1109\/TPC.2007.908729"},{"key":"ref35","doi-asserted-by":"publisher","DOI":"10.1207\/s15427625tcq0602_3"},{"key":"ref34","doi-asserted-by":"publisher","DOI":"10.1080\/10572259209359492"},{"key":"ref10","first-page":"35","article-title":"Pharmaceutical companies are writing the script for health consumerism","volume":"3","author":"mogull","year":"2015","journal-title":"Commun Quart"},{"key":"ref11","doi-asserted-by":"crossref","first-page":"64","DOI":"10.4324\/9781315160191-4","article-title":"Science vs. science commercialization in neoliberalism (extreme capitalism): Conflicts and ethics of information sharing in opposing social systems","author":"mogull","year":"2017","journal-title":"Scientific Communication Practices Theories and Pedagogies"},{"key":"ref12","first-page":"45","article-title":"Reflexes, reactions, and usability: Examining how prototypes of place can enhance UXD practices","volume":"6","author":"st amant","year":"2018","journal-title":"Commun Quart"},{"key":"ref13","doi-asserted-by":"publisher","DOI":"10.1016\/0007-6813(82)90130-6"},{"journal-title":"The 22 Immutable Laws of Branding","year":"2002","author":"ries","key":"ref14"},{"journal-title":"Marketing of high-technology products and innovations","year":"2010","author":"mohr","key":"ref15"},{"key":"ref16","doi-asserted-by":"crossref","DOI":"10.1093\/wentk\/9780190625887.001.0001","author":"einstein","year":"2017","journal-title":"Advertising What Everyone Needs to Know"},{"journal-title":"Prozen “Statistical review and evaluation Clinical studies (for Trexima) ”","year":"2005","key":"ref17"},{"journal-title":"U S Food and Drug Administration “Drugs FDA FDA approved drug products","year":"0","key":"ref18"},{"key":"ref19","doi-asserted-by":"publisher","DOI":"10.1108\/EUM0000000004811"},{"journal-title":"Technical Writing Style","year":"1998","author":"jones","key":"ref28"},{"key":"ref4","doi-asserted-by":"publisher","DOI":"10.1056\/NEJMp048357"},{"key":"ref27","article-title":"Drugmakers turn cheap generics into expensive pills: Many drugs have active ingredients that can be purchased for a fraction of the cost","author":"roland","year":"2016","journal-title":"The Wall Street J"},{"key":"ref3","first-page":"106","article-title":"Chronology of direct-to-consumer (DTC) advertising regulation in the United States","volume":"23","author":"mogull","year":"2008","journal-title":"AMWA J"},{"key":"ref6","first-page":"26","article-title":"Direct-to-consumer ads can influence behavior","volume":"18","author":"peyrot","year":"1998","journal-title":"Marketing Health Services"},{"key":"ref29","first-page":"226","article-title":"Selling technology in technical advertisements: A case study","volume":"42","author":"guthrie","year":"1995","journal-title":"Tech Commun"},{"key":"ref5","doi-asserted-by":"publisher","DOI":"10.1177\/107769900408100405"},{"key":"ref8","doi-asserted-by":"publisher","DOI":"10.1136\/qshc.2004.012781"},{"key":"ref7","doi-asserted-by":"publisher","DOI":"10.15171\/ijhpm.2016.20"},{"key":"ref2","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2004.11072871"},{"journal-title":"Health and the Rhetoric of Medicine","year":"2005","author":"segal","key":"ref9"},{"journal-title":"The Truth About the Drug Companies How They Deceive Us and What to Do About It","year":"2005","author":"angell","key":"ref1"},{"journal-title":"Overdo$ed America The Broken Promise of American Medicine","year":"2008","author":"abramson","key":"ref20"},{"key":"ref22","doi-asserted-by":"publisher","DOI":"10.1093\/applin\/17.4.433"},{"journal-title":"Bad Pharma How Drug Companies Mislead Doctors and Harm Patients","year":"2013","author":"goldacre","key":"ref21"},{"key":"ref24","doi-asserted-by":"publisher","DOI":"10.1177\/0306312710379931"},{"key":"ref23","doi-asserted-by":"publisher","DOI":"10.1177\/0741088386003003001"},{"key":"ref26","first-page":"108","article-title":"Consumer vulnerability in the context of direct-to-consumer prescription drug","volume":"5","author":"chiang","year":"2012","journal-title":"International Health Care Management"},{"key":"ref25","doi-asserted-by":"publisher","DOI":"10.1177\/0306312714565491"}],"event":{"name":"2018 IEEE International Professional Communication Conference (ProComm)","start":{"date-parts":[[2018,7,22]]},"location":"Toronto, ON","end":{"date-parts":[[2018,7,25]]}},"container-title":["2018 IEEE International Professional Communication Conference (ProComm)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/8476287\/8476667\/08476846.pdf?arnumber=8476846","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,9,6]],"date-time":"2023-09-06T07:56:37Z","timestamp":1693986997000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/8476846\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018,7]]},"references-count":39,"URL":"https:\/\/doi.org\/10.1109\/procomm.2018.00039","relation":{},"subject":[],"published":{"date-parts":[[2018,7]]}}}