{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,9,9]],"date-time":"2024-09-09T07:13:42Z","timestamp":1725866022871},"reference-count":68,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2022,8,8]],"date-time":"2022-08-08T00:00:00Z","timestamp":1659916800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["LHT"],"published-print":{"date-parts":[[2024,5,24]]},"abstract":"Purpose<\/jats:title>This paper aims to present a case study of virtual-reality-based product demonstrations featuring items of furniture. The results will be of use in further design and development of virtual-reality-based product demonstration systems and could also support effective student learning.<\/jats:p><\/jats:sec>Design\/methodology\/approach<\/jats:title>A new method was introduced to guide the experiment by confirming orthogonal arrays. User interactions were then planned, and a furniture demonstration system was implemented. The experiment comprised two stages. In the evaluation stage, participants were invited to experience the virtual-reality (VR)-based furniture demonstration system and complete a user experience (UX) survey. Taguchi-style robust design methods were used to design orthogonal table experiments and planning and design operation methods were used to implement an experimental display system in order to obtain optimized combinations of control factors and levels. The second stage involved a confirmatory test for the optimized combinations. A pilot questionnaire was first applied to survey demonstration scenarios that are important to customers.<\/jats:p><\/jats:sec>Findings<\/jats:title>The author found in terms of furniture products, product interactive display through VR can achieve good user satisfaction through quality design planning. VR can better grasp the characteristics of products than paper catalogs and website catalogs. And VR can better grasp the characteristics of products than online videos. For \u201cinteractive inspection\u201d, \u201cfunction simulation\u201d, \u201cstyle customization\u201d and \u201cset-out customization\u201d were the most valuable demonstration scenarios for customers. The results of the experiment confirmed that the \u201coverall rating\u201d, \u201chedonic appeal\u201d and \u201cpractical quality\u201d were the three most important optimized operating methods, constituting a benchmark of user satisfaction.<\/jats:p><\/jats:sec>Originality\/value<\/jats:title>The author found that it is possible to design and build a VR-based furniture demonstration system with a good level of usability when a suitable quality design method is applied. The optimized user interaction indicators and implementation experience for the VR-based product demonstration presented in this study will be of use in further design and development of similar systems.<\/jats:p><\/jats:sec>","DOI":"10.1108\/lht-01-2022-0001","type":"journal-article","created":{"date-parts":[[2022,8,5]],"date-time":"2022-08-05T07:01:32Z","timestamp":1659682892000},"page":"471-495","source":"Crossref","is-referenced-by-count":12,"title":["Exploring the effectiveness of VR-based product demonstrations featuring items of furniture"],"prefix":"10.1108","volume":"42","author":[{"ORCID":"http:\/\/orcid.org\/0000-0001-7199-6544","authenticated-orcid":false,"given":"Chengyao","family":"Xin","sequence":"first","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2022,8,8]]},"reference":[{"key":"key2024052318162484200_ref001","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1080\/03623319.2020.1727245","article-title":"Using virtual reality for tourism 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