乐胖代购免代理版

{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,6,3]],"date-time":"2024-06-03T15:55:30Z","timestamp":1717430130846},"reference-count":83,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2014,5,27]],"date-time":"2014-05-27T00:00:00Z","timestamp":1401148800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2014,5,27]]},"abstract":"Purpose<\/jats:title>\u2013 The purpose of this paper is to explore the impact of the sequential combination of consumer experiences on product knowledge and brand attitude. Additionally, the moderating role of desire for unique consumer products (DUCP) was also discussed.<\/jats:p><\/jats:sec>Design\/methodology\/approach<\/jats:title>\u2013 Four types of sequential combinations of consumer experiences were designed: exposure to escapist virtual experience preceding direct experience (VEescapist\u2192DE), exposure to education virtual experience preceding direct experience (VEeducation\u2192DE), exposure to escapist virtual experience preceding indirect experience (VEescapist\u2192IDE), and exposure to education virtual experience preceding indirect experience (VEeducation\u2192IDE). A total of 302 undergraduate college students in Taiwan participated in this study.<\/jats:p><\/jats:sec>Findings<\/jats:title>\u2013 The results revealed that DUCP moderated the sequential combination of consumer experiences on product knowledge. For the high level of DUCP, there are significant differences among the effects of the sequential combination of consumer experiences on product knowledge. Specifically, it was found that VEescapist\u2192IDE produces the highest product knowledge while VEeducation\u2192DE produces the lowest product knowledge. Regarding the low level of DUCP, there are not significant differences among the effects of sequential combination of consumer experiences on product knowledge.<\/jats:p><\/jats:sec>Originality\/value<\/jats:title>\u2013 This study extended the studies of Daughertyet al.<\/jats:italic>(2008), Pine and Gilmore (1999), and Kenget al.<\/jats:italic>(2012) to further explore the effects of the sequential combination of experiences.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-09-2012-0189","type":"journal-article","created":{"date-parts":[[2014,5,13]],"date-time":"2014-05-13T15:58:20Z","timestamp":1399996700000},"page":"270-291","source":"Crossref","is-referenced-by-count":14,"title":["Sequential combination of consumer experiences and their impact on product knowledge and brand attitude"],"prefix":"10.1108","volume":"24","author":[{"given":"Ching-Jui","family":"Keng","sequence":"first","affiliation":[]},{"given":"Van-Dat","family":"Tran","sequence":"additional","affiliation":[]},{"given":"Tze-Hsien","family":"Liao","sequence":"additional","affiliation":[]},{"given":"Chao-Ju","family":"Yao","sequence":"additional","affiliation":[]},{"given":"Maxwell","family":"K. 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