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The author presents empirical evidence from a comprehensive study amongst UK marketers on contemporary practice, and proffers advice on best practice.<\/jats:p>","DOI":"10.1108\/10662240410542661","type":"journal-article","created":{"date-parts":[[2004,7,10]],"date-time":"2004-07-10T03:43:30Z","timestamp":1089431010000},"page":"236-244","source":"Crossref","is-referenced-by-count":12,"title":["At the crossroads of marketing communications and the Internet: experiences of UK advertisers"],"prefix":"10.1108","volume":"14","author":[{"given":"Jonathan M.","family":"Lace","sequence":"first","affiliation":[]}],"member":"140","reference":[{"key":"key2022021319474121200_b1","doi-asserted-by":"crossref","unstructured":"Ambler, T. (2000), \u201cMarketing metrics\u201d, Business Strategy Review, Vol. 11 No. 2, pp. 59\u201066.","DOI":"10.1111\/1467-8616.00138"},{"key":"key2022021319474121200_b3","doi-asserted-by":"crossref","unstructured":"Ashcroft, L. and Hoey, C. 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