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The questionnaire was mailed to senior marketing executives in the UK\u2019s largest retail organisations, and ultimately resulted in the receipt of 164 useable replies, giving an overall response rate of 18 per cent. The results of a set of analyses demonstrate that organisations are most likely to adopt the Internet for information provision, marketing and direct sales purposes if their typical customer is male, young and a member of the professional\/managerial classes. This is not surprising, as young, professional males are typically enthusiastic and competent users of information technologies.<\/jats:p>","DOI":"10.1108\/10662240310478196","type":"journal-article","created":{"date-parts":[[2003,6,26]],"date-time":"2003-06-26T01:09:50Z","timestamp":1056589790000},"page":"170-182","source":"Crossref","is-referenced-by-count":19,"title":["The relationship between retailers\u2019 targeting and e\u2010commerce strategies: an empirical analysis"],"prefix":"10.1108","volume":"13","author":[{"given":"Neil F.","family":"Doherty","sequence":"first","affiliation":[]},{"given":"Fiona E.","family":"Ellis\u2010Chadwick","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022020620355325300_B1","doi-asserted-by":"crossref","unstructured":"Boone, D.S. and Roehm, M. 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