{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,19]],"date-time":"2025-03-19T14:53:54Z","timestamp":1742396034962,"version":"3.38.0"},"reference-count":16,"publisher":"SAGE Publications","issue":"2","license":[{"start":{"date-parts":[[2006,6,1]],"date-time":"2006-06-01T00:00:00Z","timestamp":1149120000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Journal of Information Technology"],"published-print":{"date-parts":[[2006,6]]},"abstract":" \u2018It's only a web site. What could be so difficult about that?\u2019 This quote is from the cafeteria of a start-up business funded by a North American retailer, after the disastrous \u2018Black Friday\u2019 of 2000, during which its web site experienced systemic failure. This case describes the dynamics, complexities and consequences of fast tracking an e-business start-up. This consumer electronics retailer created one of the most visited retail web sites, from concept to operation in 6 months. Market analysts were predicting a major increase in online sales while consumers were adopting the Internet at a rate faster than any previous technology. Meeting the multi-channel demands of the dynamic and competitive environment required operational balance, stability, innovative flexibility, organizational fit and the alignment of resource capabilities with technology. This case challenges the reader to comment on how a large company positioned itself and integrated the necessary competencies to compete successfully in a developing market by establishing a spin-off operation, separate from the main company. <\/jats:p>","DOI":"10.1057\/palgrave.jit.2000058","type":"journal-article","created":{"date-parts":[[2006,5,18]],"date-time":"2006-05-18T12:24:21Z","timestamp":1147955061000},"page":"116-126","source":"Crossref","is-referenced-by-count":2,"title":["24 \u00d7 7 @ Full Speed: Accelerated Time to Market"],"prefix":"10.1177","volume":"21","author":[{"given":"Miguel Gabriel","family":"Custodio","sequence":"first","affiliation":[{"name":"Discipline of Business Information Systems, University of Sydney, Sydney, Australia"}]},{"given":"Alan","family":"Thorogood","sequence":"additional","affiliation":[{"name":"Australian Graduate School of Management, University of New South Wales, NSW, Sydney, Australia"}]},{"given":"Philip","family":"Yetton","sequence":"additional","affiliation":[{"name":"Australian Graduate School of Management, University of New South Wales, NSW, Sydney, Australia"}]}],"member":"179","published-online":{"date-parts":[[2006,6,1]]},"reference":[{"volume-title":"Online Retailing Hits a Milestone with Amazon's First Profit","year":"2002","author":"Abrams C.","key":"bibr1-palgrave.jit.2000058"},{"key":"bibr2-palgrave.jit.2000058","doi-asserted-by":"publisher","DOI":"10.4135\/9781849209625"},{"volume-title":"Consumer Research Studies","year":"1999","author":"CEMA","key":"bibr3-palgrave.jit.2000058"},{"key":"bibr4-palgrave.jit.2000058","first-page":"3","volume":"39","author":"Feeny D.","year":"1998","journal-title":"Sloan Management Review"},{"volume-title":"Top View","year":"2001","author":"Flint D.","key":"bibr5-palgrave.jit.2000058"},{"volume-title":"The Keynote 2000 e-Shopping Holiday Report","year":"2000","author":"Keynote Systems","key":"bibr6-palgrave.jit.2000058"},{"volume-title":"RIP: The Online Consumer, 1998\u20132003","year":"2003","author":"McQuivey J.L.","key":"bibr7-palgrave.jit.2000058"},{"journal-title":"Cyberatlas","year":"1998","author":"Pastore M.","key":"bibr8-palgrave.jit.2000058"},{"journal-title":"Cyberatlas","year":"1999","author":"Pastore M.","key":"bibr9-palgrave.jit.2000058"},{"key":"bibr10-palgrave.jit.2000058","first-page":"3","volume":"79","author":"Porter M.E.","year":"2001","journal-title":"Harvard Business Review"},{"journal-title":"The Economist","year":"2004","author":"The Economist","key":"bibr11-palgrave.jit.2000058"},{"journal-title":"The Economist","year":"2005","author":"The Economist","key":"bibr12-palgrave.jit.2000058"},{"key":"bibr13-palgrave.jit.2000058","first-page":"49","volume":"34","author":"Trombly R.","year":"1991","journal-title":"Business Quick Study. 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