乐胖代购免代理版

{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,29]],"date-time":"2025-03-29T17:57:48Z","timestamp":1743271068356},"reference-count":122,"publisher":"Elsevier BV","license":[{"start":{"date-parts":[[2022,12,1]],"date-time":"2022-12-01T00:00:00Z","timestamp":1669852800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/tdm\/userlicense\/1.0\/"},{"start":{"date-parts":[[2022,12,1]],"date-time":"2022-12-01T00:00:00Z","timestamp":1669852800000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-017"},{"start":{"date-parts":[[2022,12,1]],"date-time":"2022-12-01T00:00:00Z","timestamp":1669852800000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-037"},{"start":{"date-parts":[[2022,12,1]],"date-time":"2022-12-01T00:00:00Z","timestamp":1669852800000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-012"},{"start":{"date-parts":[[2022,12,1]],"date-time":"2022-12-01T00:00:00Z","timestamp":1669852800000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-029"},{"start":{"date-parts":[[2022,12,1]],"date-time":"2022-12-01T00:00:00Z","timestamp":1669852800000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-004"}],"content-domain":{"domain":["elsevier.com","sciencedirect.com"],"crossmark-restriction":true},"short-container-title":["Computers in Human Behavior"],"published-print":{"date-parts":[[2022,12]]},"DOI":"10.1016\/j.chb.2022.107388","type":"journal-article","created":{"date-parts":[[2022,7,15]],"date-time":"2022-07-15T03:39:30Z","timestamp":1657856370000},"page":"107388","update-policy":"http:\/\/dx.doi.org\/10.1016\/elsevier_cm_policy","source":"Crossref","is-referenced-by-count":14,"special_numbering":"C","title":["A whole new ball game: Fan perceptions of augmented reality enhanced sport broadcasts"],"prefix":"10.1016","volume":"137","author":[{"ORCID":"http:\/\/orcid.org\/0000-0003-1975-8914","authenticated-orcid":false,"given":"Chad","family":"Goebert","sequence":"first","affiliation":[]},{"ORCID":"http:\/\/orcid.org\/0000-0002-6316-9693","authenticated-orcid":false,"given":"Gregory","family":"Greenhalgh","sequence":"additional","affiliation":[]},{"given":"Brendan","family":"Dwyer","sequence":"additional","affiliation":[]}],"member":"78","reference":[{"key":"10.1016\/j.chb.2022.107388_bib1","doi-asserted-by":"crossref","first-page":"41","DOI":"10.1037\/h0034440","article-title":"Attitudinal and normative variables as predictors of specific behaviors","volume":"27","author":"Ajzen","year":"1973","journal-title":"Journal of Personality and Social Psychology"},{"key":"10.1016\/j.chb.2022.107388_bib2","doi-asserted-by":"crossref","first-page":"355","DOI":"10.1162\/pres.1997.6.4.355","article-title":"A survey of augmented reality","volume":"6","author":"Azuma","year":"1997","journal-title":"Presence: Teleoperators and Virtual Environ."},{"issue":"1","key":"10.1016\/j.chb.2022.107388_bib3","first-page":"218","article-title":"Consumer resistance to, and acceptance of, innovations","volume":"26","author":"Bagozzi","year":"1999","journal-title":"Advances in Consumer Research"},{"key":"10.1016\/j.chb.2022.107388_bib4","doi-asserted-by":"crossref","first-page":"279","DOI":"10.1016\/j.jretconser.2016.08.006","article-title":"I virtually try it\u2026 I want it! Virtual fitting room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions","volume":"40","author":"Beck","year":"2018","journal-title":"Journal of Retailing and Consumer Services"},{"key":"10.1016\/j.chb.2022.107388_bib5","doi-asserted-by":"crossref","first-page":"212","DOI":"10.1080\/02763869.2012.670604","article-title":"Augmented reality: A review","volume":"31","author":"Berryman","year":"2012","journal-title":"Med. Refer. Serv. Q."},{"key":"10.1016\/j.chb.2022.107388_bib6","series-title":"Proceedings of the 6th augmented human international conference","first-page":"141","article-title":"A mobile augmented reality system to enhance live sporting events","author":"Bielli","year":"2015"},{"key":"10.1016\/j.chb.2022.107388_bib7","doi-asserted-by":"crossref","first-page":"232","DOI":"10.1017\/psrm.2018.28","article-title":"Recruiting large online samples in the United States and India: Facebook, mechanical Turk, and Qualtrics","volume":"8","author":"Boas","year":"2018","journal-title":"Polit. Sci. Res. Methods"},{"key":"10.1016\/j.chb.2022.107388_bib8","series-title":"Power play: Sport, the media and popular culture: Sport, the media and popular culture","author":"Boyle","year":"2009"},{"key":"10.1016\/j.chb.2022.107388_bib9","first-page":"213","article-title":"Using thematic analysis in sport and exercise research","author":"Braun","year":"2016","journal-title":"Routledge handb. qual. res. sport exerc."},{"issue":"2","key":"10.1016\/j.chb.2022.107388_bib10","doi-asserted-by":"crossref","first-page":"1","DOI":"10.4101\/jvwr.v8i2.7176","article-title":"The esports trojan horse: Twitch and streaming futures","volume":"8","author":"Burroughs","year":"2015","journal-title":"J. Virtual Worlds Res."},{"key":"10.1016\/j.chb.2022.107388_bib11","series-title":"Genius sports buys second Spectrum in US $200m deal","author":"Carp","year":"2021"},{"key":"10.1016\/j.chb.2022.107388_bib12","doi-asserted-by":"crossref","first-page":"61","DOI":"10.26773\/smj.190211","article-title":"How do you watch sports? Differences on credibility, viewing satisfaction, flow, and Re-viewing intention between public TV stations and one-person media via SNS","volume":"17","author":"Choi","year":"2019","journal-title":"Sport Mont"},{"key":"10.1016\/j.chb.2022.107388_bib13","doi-asserted-by":"crossref","first-page":"588","DOI":"10.1016\/j.chb.2015.02.068","article-title":"Tourists' intention to visit a destination: The role of augmented reality (AR) application for a heritage site","volume":"50","author":"Chung","year":"2015","journal-title":"Computers in Human Behavior"},{"key":"10.1016\/j.chb.2022.107388_bib14","doi-asserted-by":"crossref","first-page":"1","DOI":"10.3389\/fpsyg.2018.02086","article-title":"The past, present, and future of virtual and augmented reality research: A network and cluster analysis of the literature","volume":"9","author":"Cipresso","year":"2018","journal-title":"Front. Psychol."},{"key":"10.1016\/j.chb.2022.107388_bib15","series-title":"Statistical power analysis for the behavioral sciences","author":"Cohen","year":"1988"},{"key":"10.1016\/j.chb.2022.107388_bib16","series-title":"Global media report 2021","author":"Consulting","year":"2021"},{"key":"10.1016\/j.chb.2022.107388_bib17","series-title":"Understanding augmented reality: Concepts and applications","author":"Craig","year":"2013"},{"key":"10.1016\/j.chb.2022.107388_bib18","first-page":"1","article-title":"Esports matrix: Structuring the esports research agenda","volume":"11","author":"Cranmer","year":"2021","journal-title":"Computers in Human Behavior"},{"key":"10.1016\/j.chb.2022.107388_bib20","doi-asserted-by":"crossref","first-page":"243","DOI":"10.1016\/j.techfore.2016.09.032","article-title":"Enabling smart retail settings via mobile augmented reality shopping apps","volume":"124","author":"Dacko","year":"2017","journal-title":"Technological Forecasting and Social Change"},{"key":"10.1016\/j.chb.2022.107388_bib21","doi-asserted-by":"crossref","first-page":"811","DOI":"10.1177\/2167479518804482","article-title":"Measuring fantasy team and favorite team interactivity through implicit association","volume":"7","author":"Dwyer","year":"2019","journal-title":"Commun. Sport"},{"key":"10.1016\/j.chb.2022.107388_bib22","series-title":"An introduction to the bootstrap","author":"Efron","year":"1993"},{"key":"10.1016\/j.chb.2022.107388_bib23","doi-asserted-by":"crossref","first-page":"723","DOI":"10.1037\/0022-3514.44.4.723","article-title":"Toward a process model of the attitude-behavior relation: Accessing one's attitude upon mere observation of the attitude object","volume":"44","author":"Fazio","year":"1983","journal-title":"Journal of Personality and Social Psychology"},{"key":"10.1016\/j.chb.2022.107388_bib24","author":"Feldman"},{"key":"10.1016\/j.chb.2022.107388_bib25","series-title":"Sports business management: Decision making around the globe","author":"Foster","year":"2016"},{"key":"10.1016\/j.chb.2022.107388_bib26","series-title":"Why viewers watch: A reappraisal of television's effects","author":"Fowles","year":"1992"},{"key":"10.1016\/j.chb.2022.107388_bib27","doi-asserted-by":"crossref","first-page":"362","DOI":"10.1123\/jsm.2017-0318","article-title":"Are sport consumers unique? Consumer behavior within crowded sport markets","volume":"32","author":"Fujak","year":"2018","journal-title":"Journal of Sport Management"},{"key":"10.1016\/j.chb.2022.107388_bib28","series-title":"Media rights will continue to propel sports revenue","author":"Gallagher","year":"2018"},{"key":"10.1016\/j.chb.2022.107388_bib29","doi-asserted-by":"crossref","first-page":"95","DOI":"10.1207\/s15506878jobem5001_6","article-title":"Sports versus all comers: Comparing TV sports fans with fans of other programming genres","volume":"50","author":"Gantz","year":"2006","journal-title":"Journal of Broadcasting & Electronic Media"},{"key":"10.1016\/j.chb.2022.107388_bib31","doi-asserted-by":"crossref","first-page":"134","DOI":"10.18060\/24227","article-title":"Augmented reality in sport marketing: Uses and directions","volume":"1","author":"Goebert","year":"2020","journal-title":"Sports Innov. J"},{"key":"10.1016\/j.chb.2022.107388_bib32","doi-asserted-by":"crossref","DOI":"10.1016\/j.chb.2019.106231","article-title":"A new reality: Fan perceptions of augmented reality readiness in sport marketing","volume":"106","author":"Goebert","year":"2020","journal-title":"Computers in Human Behavior"},{"key":"10.1016\/j.chb.2022.107388_bib33","series-title":"Share of sports fans in the United States as of June 2021. Statista","author":"Gough","year":"2021"},{"key":"10.1016\/j.chb.2022.107388_bib34","series-title":"Economics of sport and recreation","author":"Gratton","year":"2000"},{"key":"10.1016\/j.chb.2022.107388_bib35","series-title":"Proceedings of the 15th ACM international conference on Multimedia","first-page":"337","article-title":"A real-time augmented-reality system for sports broadcast video enhancement","author":"Han","year":"2007"},{"key":"10.1016\/j.chb.2022.107388_bib36","series-title":"2012 IEEE international symposium on mixed and augmented reality (ISMAR)","first-page":"247","article-title":"Mobile augmented reality for cultural heritage: A technology acceptance study","author":"Haugstvedt","year":"2012"},{"key":"10.1016\/j.chb.2022.107388_bib37","doi-asserted-by":"crossref","first-page":"884","DOI":"10.1007\/s11747-017-0541-x","article-title":"Augmenting the eye of the beholder: Exploring the strategic potential of augmented reality to enhance online service experiences","volume":"45","author":"Hilken","year":"2017","journal-title":"Journal of the Academy of Marketing Science"},{"key":"10.1016\/j.chb.2022.107388_bib38","first-page":"509","article-title":"Making omnichannel an augmented reality: The current and future state of the art","volume":"12","author":"Hilken","year":"2018","journal-title":"J. Res. Indian Med."},{"key":"10.1016\/j.chb.2022.107388_bib39","doi-asserted-by":"crossref","first-page":"143","DOI":"10.1007\/s11747-019-00688-0","article-title":"Seeing eye to eye: Social augmented reality and shared decision making in the marketplace","volume":"48","author":"Hilken","year":"2019","journal-title":"Journal of the Academy of Marketing Science"},{"key":"10.1016\/j.chb.2022.107388_bib40","doi-asserted-by":"crossref","first-page":"113","DOI":"10.1080\/10641734.2016.1171179","article-title":"Novelty effects in augmented reality advertising environments: The influence of exposure time and self-efficacy","volume":"37","author":"Hopp","year":"2016","journal-title":"J. Curr. Iss. Res. Advert."},{"key":"10.1016\/j.chb.2022.107388_bib41","doi-asserted-by":"crossref","first-page":"82","DOI":"10.1108\/IntR-07-2012-0133","article-title":"Formation of augmented-reality interactive technology's persuasive effects from the perspective of experiential value","volume":"24","author":"Huang","year":"2014","journal-title":"Internet Research"},{"key":"10.1016\/j.chb.2022.107388_bib42","doi-asserted-by":"crossref","first-page":"269","DOI":"10.1007\/s10660-014-9163-2","article-title":"A model of acceptance of augmented-reality interactive technology: The moderating role of cognitive innovativeness","volume":"15","author":"Huang","year":"2015","journal-title":"Electronic Commerce Research"},{"key":"10.1016\/j.chb.2022.107388_bib43","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1155\/2018\/4265352","article-title":"A study on tracking and augmentation in mobile AR for e-leisure","volume":"18","author":"Jang","year":"2018","journal-title":"Mobile Information Systems"},{"key":"10.1016\/j.chb.2022.107388_bib44","doi-asserted-by":"crossref","first-page":"337","DOI":"10.1123\/IJSC.2014-0003","article-title":"The effects of message appeal on consumer attitude toward sporting events","volume":"7","author":"Jang","year":"2014","journal-title":"International Journal of Sport Communication"},{"key":"10.1016\/j.chb.2022.107388_bib45","series-title":"2014 IEEE international symposium on mixed and augmented reality-media, art, social science, humanities and design (ISMAR-MASH'D)","first-page":"67","article-title":"[Poster] classifications of augmented reality uses in marketing","author":"Javornik","year":"2014"},{"key":"10.1016\/j.chb.2022.107388_bib46","series-title":"The head of the NBA wants his games to look more like Twitch","author":"Kafka","year":"2017"},{"key":"10.1016\/j.chb.2022.107388_bib47","doi-asserted-by":"crossref","first-page":"303","DOI":"10.1123\/jsm.2018-0185","article-title":"Channel preferences among sport consumers: Profiling media-dominant consumers","volume":"33","author":"Karg","year":"2019","journal-title":"Journal of Sport Management"},{"key":"10.1016\/j.chb.2022.107388_bib48","series-title":"Sports and entertainment marketing","author":"Kaser","year":"2021"},{"key":"10.1016\/j.chb.2022.107388_bib49","doi-asserted-by":"crossref","first-page":"2033","DOI":"10.1108\/EJM-12-2011-0776","article-title":"The elaboration likelihood model: Review, critique and research agenda","volume":"48","author":"Kitchen","year":"2014","journal-title":"European Journal of Marketing"},{"issue":"3","key":"10.1016\/j.chb.2022.107388_bib50","doi-asserted-by":"crossref","first-page":"177","DOI":"10.1123\/jsm.27.3.177","article-title":"Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams","volume":"27","author":"Kunkel","year":"2013","journal-title":"Journal of Sport Management"},{"key":"10.1016\/j.chb.2022.107388_bib52","doi-asserted-by":"crossref","first-page":"1195","DOI":"10.1016\/j.jbusres.2011.06.022","article-title":"Consumer responses to high-technology products: Product attributes, cognition, and emotions","volume":"64","author":"Lee","year":"2011","journal-title":"Journal of Business Research"},{"key":"10.1016\/j.chb.2022.107388_bib53","doi-asserted-by":"crossref","first-page":"145","DOI":"10.1353\/jsm.2016.0001","article-title":"Investigating the role of sports commentary: An analysis of media-consumption behavior and programmatic quality and satisfaction","volume":"11","author":"Lee","year":"2016","journal-title":"J. Sports Media"},{"key":"10.1016\/j.chb.2022.107388_bib54","first-page":"15","article-title":"Using the Psychological Commitment to Team (PCT) scale to segment customers based on loyalty","volume":"9","author":"Mahony","year":"2000","journal-title":"Sport Marketing Quarterly"},{"key":"10.1016\/j.chb.2022.107388_bib55","doi-asserted-by":"crossref","first-page":"94","DOI":"10.1016\/j.procs.2021.12.215","article-title":"Approximating viewership of streaming TV programs using social media sentiment analysis","volume":"198","author":"Malik","year":"2022","journal-title":"Procedia Computer Science"},{"issue":"5","key":"10.1016\/j.chb.2022.107388_bib56","doi-asserted-by":"crossref","first-page":"780","DOI":"10.1111\/jpim.12463","article-title":"Consumer resistance to innovation in services: Challenges and barriers to the internet of things era","volume":"35","author":"Mani","year":"2018","journal-title":"Journal of Product Innovation Management"},{"key":"10.1016\/j.chb.2022.107388_bib57","series-title":"Augmented reality (AR) and virtual reality (VR) market worth 60.55 billion USD and 34.08 billion USD by 2023","year":"2018"},{"key":"10.1016\/j.chb.2022.107388_bib58","first-page":"422","article-title":"Augmented reality in advertising and brand communication: An experimental study","volume":"10","author":"Mauroner","year":"2016","journal-title":"World Acad. Sci. Eng. Technol. Int. J. Soc. Behav. Educ., Econ. Bus., Ind Eng."},{"key":"10.1016\/j.chb.2022.107388_bib59","doi-asserted-by":"crossref","first-page":"679","DOI":"10.1016\/j.jcps.2015.05.006","article-title":"Median splits, Type II errors, and false\u2013positive consumer psychology: Don't fight the power","volume":"25","author":"McClelland","year":"2015","journal-title":"Journal of Consumer Psychology"},{"key":"10.1016\/j.chb.2022.107388_bib60","article-title":"The future of sports delivery in Australia","volume":"1","author":"McCosker","year":"2013","journal-title":"Aust. J. Telecomm. Digital Econ."},{"key":"10.1016\/j.chb.2022.107388_bib61","doi-asserted-by":"crossref","first-page":"210","DOI":"10.1016\/j.chb.2019.07.002","article-title":"Shopping in the digital world: Examining customer engagement through augmented reality mobile applications","volume":"101","author":"McLean","year":"2019","journal-title":"Computers in Human Behavior"},{"key":"10.1016\/j.chb.2022.107388_bib62","doi-asserted-by":"crossref","first-page":"663","DOI":"10.1002\/mar.4220120708","article-title":"A comparative analysis of four scales of consumer involvement","volume":"12","author":"Mittal","year":"1995","journal-title":"Psychology and Marketing"},{"key":"10.1016\/j.chb.2022.107388_bib63","first-page":"23","article-title":"A mobile AR system for sports spectators using multiple viewpoint cameras","volume":"1","author":"Miyano","year":"2013","journal-title":"VISAPP"},{"key":"10.1016\/j.chb.2022.107388_bib64","series-title":"Sports execs trade VR for augmented reality at MIT sloan conference","author":"Moore","year":"2017"},{"key":"10.1016\/j.chb.2022.107388_bib69","series-title":"Twitch by the numbers: Stats, users, demographics & fun facts","author":"Muchneeded","year":"2020"},{"key":"10.1016\/j.chb.2022.107388_bib65","series-title":"5 of the biggest sports marketing trends of 2019","author":"Mulcahy","year":"2019"},{"key":"10.1016\/j.chb.2022.107388_bib66","doi-asserted-by":"crossref","first-page":"113","DOI":"10.1016\/j.techfore.2019.04.019","article-title":"Effects of lead-usership on the acceptance of media innovations: A mobile augmented reality case","volume":"145","author":"M\u00fctterlein","year":"2019","journal-title":"Technological Forecasting and Social Change"},{"key":"10.1016\/j.chb.2022.107388_bib67","series-title":"The SAGE handbook of media processes and effects","author":"Nabi","year":"2009"},{"key":"10.1016\/j.chb.2022.107388_bib68","series-title":"NASCAR introduces virtual burnouts for 2019 NASCAR Playoffs","year":"2019"},{"key":"10.1016\/j.chb.2022.107388_bib70","series-title":"Pictures at a basketball revolution","author":"O'Connor","year":"2018"},{"key":"10.1016\/j.chb.2022.107388_bib71","series-title":"Augmented reality options by second Spectrum added to ESPN app for NBA playoffs","author":"Ogus","year":"2019"},{"key":"10.1016\/j.chb.2022.107388_bib72","doi-asserted-by":"crossref","first-page":"119","DOI":"10.1177\/0047287507304039","article-title":"Measuring experience economy concepts: Tourism applications","volume":"46","author":"Oh","year":"2007","journal-title":"Journal of Travel Research"},{"key":"10.1016\/j.chb.2022.107388_bib73","doi-asserted-by":"crossref","DOI":"10.1016\/j.chb.2021.107127","article-title":"Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions","volume":"128","author":"Oyman","year":"2022","journal-title":"Computers in Human Behavior"},{"key":"10.1016\/j.chb.2022.107388_bib74","doi-asserted-by":"crossref","first-page":"116","DOI":"10.1007\/s11199-007-9344-8","article-title":"The effect of sport commentator framing on viewer attitudes","volume":"58","author":"Parker","year":"2008","journal-title":"Sex Roles"},{"key":"10.1016\/j.chb.2022.107388_bib75","doi-asserted-by":"crossref","first-page":"785","DOI":"10.1177\/107769900808500405","article-title":"Searching for our \u201cown theory\u201d in advertising: An update of research networks","volume":"85","author":"Pasadeos","year":"2008","journal-title":"Journalism & Mass Communication Quarterly"},{"key":"10.1016\/j.chb.2022.107388_bib76","first-page":"284","article-title":"The betting market as a forecast of television ratings for primetime NFL football","volume":"10","author":"Paul","year":"2015","journal-title":"Int. J. Sport Finance"},{"key":"10.1016\/j.chb.2022.107388_bib77","series-title":"Persuasion and communication in sport, exercise, and physical activity","first-page":"22","article-title":"The elaboration likelihood model: Changing attitudes toward exercising and beyond","author":"Petty","year":"2017"},{"key":"10.1016\/j.chb.2022.107388_bib78","first-page":"3","article-title":"Central and peripheral routes to persuasion: Application to advertising","volume":"1","author":"Petty","year":"1983","journal-title":"Advert. Consum. Psychol."},{"key":"10.1016\/j.chb.2022.107388_bib79","series-title":"Communication and persuasion","first-page":"123","article-title":"The elaboration likelihood model of persuasion","author":"Petty","year":"1986"},{"key":"10.1016\/j.chb.2022.107388_bib80","doi-asserted-by":"crossref","first-page":"367","DOI":"10.1037\/0033-2909.107.3.367","article-title":"Involvement and persuasion: Tradition versus integration","volume":"107","author":"Petty","year":"1990","journal-title":"Psychol. Bull."},{"issue":"8","key":"10.1016\/j.chb.2022.107388_bib81","doi-asserted-by":"crossref","first-page":"1477","DOI":"10.1016\/j.tele.2017.06.011","article-title":"Facebook as a second screen: An influence on sport consumer satisfaction and behavioral intention","volume":"34","author":"Phonthanukitithaworn","year":"2017","journal-title":"Telematics and Informatics"},{"key":"10.1016\/j.chb.2022.107388_bib82","series-title":"Applied multivariate statistics for the social sciences: Analyses with SAS and IBM's SPSS","author":"Pituch","year":"2015"},{"key":"10.1016\/j.chb.2022.107388_bib83","series-title":"MLB looks to grow its younger fanbase","author":"Poindexter","year":"2021"},{"key":"10.1016\/j.chb.2022.107388_bib84","author":"Poll"},{"key":"10.1016\/j.chb.2022.107388_bib85","series-title":"2019 IEEE international symposium on mixed and augmented reality (ISMAR)","first-page":"269","article-title":"Understanding users' preferences for augmented reality television","author":"Popovici","year":"2019"},{"key":"10.1016\/j.chb.2022.107388_bib86","series-title":"ACM international conference on interactive media experiences","first-page":"50","article-title":"AR-TV and AR-di\u00e0nsh\u00ec: Cultural differences in users' preferences for augmented reality television","author":"Popovici","year":"2021"},{"key":"10.1016\/j.chb.2022.107388_bib87","doi-asserted-by":"crossref","first-page":"82","DOI":"10.1108\/SBM-04-2017-0023","article-title":"Toward a new (evolutionary) economics of sports","volume":"8","author":"Potts","year":"2018","journal-title":"Sport, Business and Management: An International Journal"},{"key":"10.1016\/j.chb.2022.107388_bib88","series-title":"At the gate and beyond: Outlook for the sports market in North America through 2022","year":"2018"},{"key":"10.1016\/j.chb.2022.107388_bib89","series-title":"Seeing is believing: How virtual reality and augmented reality are transforming business and the economy","year":"2021"},{"issue":"2","key":"10.1016\/j.chb.2022.107388_bib90","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1108\/EUM0000000002542","article-title":"Consumer resistance to innovations: The marketing problem and its solutions","volume":"6","author":"Ram","year":"1989","journal-title":"Journal of Consumer Marketing"},{"key":"10.1016\/j.chb.2022.107388_bib91","series-title":"Why we watch and enjoy mediated sports","first-page":"313","author":"Raney","year":"2006"},{"key":"10.1016\/j.chb.2022.107388_bib92","series-title":"Sport entrepreneurship and innovation","author":"Ratten","year":"2016"},{"key":"10.1016\/j.chb.2022.107388_bib93","doi-asserted-by":"crossref","first-page":"1140","DOI":"10.1016\/j.jbusres.2021.12.084","article-title":"What is augmented reality marketing? Its definition, complexity, and future","volume":"142","author":"Rauschnabel","year":"2022","journal-title":"Journal of Business Research"},{"key":"10.1016\/j.chb.2022.107388_bib94","doi-asserted-by":"crossref","DOI":"10.1016\/j.chb.2022.107289","article-title":"What is XR? Towards a framework for augmented and virtual reality","volume":"133","author":"Rauschnabel","year":"2022","journal-title":"Computers in Human Behavior"},{"key":"10.1016\/j.chb.2022.107388_bib95","doi-asserted-by":"crossref","first-page":"276","DOI":"10.1016\/j.chb.2017.07.030","article-title":"An adoption framework for mobile augmented reality games: The case of Pok\u00e9mon Go","volume":"76","author":"Rauschnabel","year":"2017","journal-title":"Computers in Human Behavior"},{"key":"10.1016\/j.chb.2022.107388_bib96","doi-asserted-by":"crossref","first-page":"306","DOI":"10.1016\/j.techfore.2016.10.010","article-title":"How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions","volume":"124","author":"Rese","year":"2017","journal-title":"Technological Forecasting and Social Change"},{"key":"10.1016\/j.chb.2022.107388_bib97","doi-asserted-by":"crossref","first-page":"869","DOI":"10.1016\/j.jretconser.2014.02.011","article-title":"Technology acceptance modeling of augmented reality at the point of sale: Can surveys be replaced by an analysis of online reviews?","volume":"21","author":"Rese","year":"2014","journal-title":"Journal of Retailing and Consumer Services"},{"key":"10.1016\/j.chb.2022.107388_bib98","first-page":"40","article-title":"Innovating to grow sport: The wider context of innovation in sport","volume":"1","author":"Ringuet-Riot","year":"2013","journal-title":"Proc. ASTN"},{"key":"10.1016\/j.chb.2022.107388_bib99","doi-asserted-by":"crossref","first-page":"25","DOI":"10.1353\/jsm.2017.0009","article-title":"Can augmented-reality technology augment the fan experience?: A model of enjoyment for sports spectators","volume":"12","author":"Rogers","year":"2017","journal-title":"J. Sports Media"},{"key":"10.1016\/j.chb.2022.107388_bib100","doi-asserted-by":"crossref","first-page":"11","DOI":"10.1177\/1012690216641147","article-title":"Cultural citizenship, media and sport in contemporary Australia","volume":"53","author":"Rowe","year":"2018","journal-title":"International Review for the Sociology of Sport"},{"key":"10.1016\/j.chb.2022.107388_bib101","series-title":"ACM international conference on interactive media experiences","first-page":"13","article-title":"Augmented reality and television: Dimensions and themes","author":"Saeghe","year":"2020"},{"key":"10.1016\/j.chb.2022.107388_bib102","series-title":"Augmented reality: Principles and practice","author":"Schmalstieg","year":"2016"},{"key":"10.1016\/j.chb.2022.107388_bib103","series-title":"L.A. Clippers owner Steve Ballmer wants to save sports by reinventing the way we watch them","author":"Schoenfeld","year":"2020"},{"key":"10.1016\/j.chb.2022.107388_bib104","first-page":"435","article-title":"Fan or fanatic: Refining a measure of sports involvement","volume":"21","author":"Shank","year":"1998","journal-title":"Journal of Sport Behavior"},{"key":"10.1016\/j.chb.2022.107388_bib105","series-title":"ESPN president courts a new generation of sports fans","author":"Sharma","year":"2019"},{"key":"10.1016\/j.chb.2022.107388_bib106","doi-asserted-by":"crossref","first-page":"377","DOI":"10.1123\/IJSC.2013-0139","article-title":"The persuasiveness of electronic word of mouth on attitudes and behaviors: An elaboration-likelihood-model perspective","volume":"7","author":"Shreffler","year":"2014","journal-title":"International Journal of Sport Communication"},{"key":"10.1016\/j.chb.2022.107388_bib107","series-title":"Inside tonight's full court press presentation of bucks-lakers on ESPN3, ESPN app","author":"Simmons-Winter","year":"2019"},{"key":"10.1016\/j.chb.2022.107388_bib108","series-title":"We are wrong about millennial sports fans","author":"Singer","year":"2017"},{"issue":"1","key":"10.1016\/j.chb.2022.107388_bib109","doi-asserted-by":"crossref","first-page":"3","DOI":"10.1177\/1555412019836855","article-title":"Esports research: Critical, empirical, and historical studies of competitive videogame play","volume":"15","author":"Steinkuehler","year":"2020","journal-title":"Games and Culture"},{"key":"10.1016\/j.chb.2022.107388_bib110","series-title":"Marketing to sports: Viewership & demographics [infographic]. The shelf","author":"Stone","year":"2019"},{"key":"10.1016\/j.chb.2022.107388_bib111","doi-asserted-by":"crossref","first-page":"237","DOI":"10.1108\/03090561211189310","article-title":"Word of mouth: Measuring the power of individual messages","volume":"46","author":"Sweeney","year":"2012","journal-title":"European Journal of Marketing"},{"key":"10.1016\/j.chb.2022.107388_bib112","volume":"Vol. 5","author":"Tabachnick","year":"2007"},{"issue":"1","key":"10.1016\/j.chb.2022.107388_bib113","first-page":"1","article-title":"The relationship among fans' involvement, psychological commitment, and loyalty in professional team sports","volume":"18","author":"Tachis","year":"2015","journal-title":"Int. J. Sport Manag., Recreat. Tour."},{"key":"10.1016\/j.chb.2022.107388_bib114","doi-asserted-by":"crossref","first-page":"250","DOI":"10.1177\/1527002511406129","article-title":"Television broadcast demand in markets without local teams","volume":"13","author":"Tainsky","year":"2012","journal-title":"Journal of Sports Economics"},{"key":"10.1016\/j.chb.2022.107388_bib115","series-title":"Handbook of quantitative methods for educational research","author":"Teo","year":"2013"},{"key":"10.1016\/j.chb.2022.107388_bib116","series-title":"Visual analysis of humans","first-page":"563","article-title":"Sports TV applications of computer vision","author":"Thomas","year":"2011"},{"key":"10.1016\/j.chb.2022.107388_bib117","article-title":"Clippers, second Spectrum's Courtvision win best in technology","author":"Thomas","year":"2019","journal-title":"Sports Bus. Daily"},{"key":"10.1016\/j.chb.2022.107388_bib118","series-title":"ACM international conference on interactive media experiences","first-page":"1","article-title":"Conceptualizing augmented reality television for the living room","author":"Vatavu","year":"2020"},{"key":"10.1016\/j.chb.2022.107388_bib119","doi-asserted-by":"crossref","first-page":"310","DOI":"10.1509\/jmkr.40.3.310.19238","article-title":"Measuring the hedonic and utilitarian dimensions of consumer attitude","volume":"40","author":"Voss","year":"2003","journal-title":"Journal of Marketing Research"},{"issue":"3","key":"10.1016\/j.chb.2022.107388_bib120","doi-asserted-by":"crossref","first-page":"930","DOI":"10.2466\/pr0.2003.92.3.930","article-title":"The norelco sport fanatics survey: Examining behaviors of sport fans","volume":"92","author":"Wann","year":"2003","journal-title":"Psychol. Rep."},{"issue":"1","key":"10.1016\/j.chb.2022.107388_bib121","doi-asserted-by":"crossref","first-page":"19","DOI":"10.1080\/014904000272939","article-title":"Men's and women's involvement in sports: An examination of the gendered aspects of leisure involvement","volume":"22","author":"Wiley","year":"2000","journal-title":"Leisure Sciences"},{"key":"10.1016\/j.chb.2022.107388_bib122","doi-asserted-by":"crossref","DOI":"10.1016\/j.ijinfomgt.2021.102329","article-title":"What makes people watch online TV clips? An empirical investigation of survey data and viewing logs","volume":"59","author":"Yoon","year":"2021","journal-title":"International Journal of Information Management"},{"key":"10.1016\/j.chb.2022.107388_bib123","series-title":"Sports leagues are betting on augmented reality, as virtual courtside seats can't match the real thing","author":"Young","year":"2020"},{"key":"10.1016\/j.chb.2022.107388_bib124","doi-asserted-by":"crossref","first-page":"341","DOI":"10.1086\/208520","article-title":"Measuring the involvement construct","volume":"12","author":"Zaichkowsky","year":"1985","journal-title":"Journal of Consumer Research"},{"key":"10.1016\/j.chb.2022.107388_bib125","doi-asserted-by":"crossref","first-page":"1336","DOI":"10.1016\/j.jbusres.2009.12.011","article-title":"When does electronic word-of-mouth matter? A study of consumer product reviews","volume":"63","author":"Zhang","year":"2010","journal-title":"Journal of Business Research"}],"container-title":["Computers in Human Behavior"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S0747563222002102?httpAccept=text\/xml","content-type":"text\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S0747563222002102?httpAccept=text\/plain","content-type":"text\/plain","content-version":"vor","intended-application":"text-mining"}],"deposited":{"date-parts":[[2023,3,4]],"date-time":"2023-03-04T22:40:53Z","timestamp":1677969653000},"score":1,"resource":{"primary":{"URL":"https:\/\/linkinghub.elsevier.com\/retrieve\/pii\/S0747563222002102"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,12]]},"references-count":122,"alternative-id":["S0747563222002102"],"URL":"https:\/\/doi.org\/10.1016\/j.chb.2022.107388","relation":{},"ISSN":["0747-5632"],"issn-type":[{"value":"0747-5632","type":"print"}],"subject":[],"published":{"date-parts":[[2022,12]]},"assertion":[{"value":"Elsevier","name":"publisher","label":"This article is maintained by"},{"value":"A whole new ball game: Fan perceptions of augmented reality enhanced sport broadcasts","name":"articletitle","label":"Article Title"},{"value":"Computers in Human Behavior","name":"journaltitle","label":"Journal Title"},{"value":"https:\/\/doi.org\/10.1016\/j.chb.2022.107388","name":"articlelink","label":"CrossRef DOI link to publisher maintained version"},{"value":"article","name":"content_type","label":"Content Type"},{"value":"\u00a9 2022 Elsevier Ltd. All rights reserved.","name":"copyright","label":"Copyright"}],"article-number":"107388"}}