{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,9,8]],"date-time":"2024-09-08T12:15:44Z","timestamp":1725797744052},"reference-count":72,"publisher":"Elsevier BV","license":[{"start":{"date-parts":[[2019,6,1]],"date-time":"2019-06-01T00:00:00Z","timestamp":1559347200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.elsevier.com\/tdm\/userlicense\/1.0\/"}],"funder":[{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["71472106","71872097"],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]},{"name":"Xiaoang Wan"}],"content-domain":{"domain":["elsevier.com","sciencedirect.com"],"crossmark-restriction":true},"short-container-title":["Computers in Human Behavior"],"published-print":{"date-parts":[[2019,6]]},"DOI":"10.1016\/j.chb.2019.01.027","type":"journal-article","created":{"date-parts":[[2019,1,27]],"date-time":"2019-01-27T00:58:03Z","timestamp":1548550683000},"page":"168-174","update-policy":"http:\/\/dx.doi.org\/10.1016\/elsevier_cm_policy","source":"Crossref","is-referenced-by-count":41,"special_numbering":"C","title":["Influence of virtual color on taste: Multisensory integration between virtual and real worlds"],"prefix":"10.1016","volume":"95","author":[{"given":"Fuxing","family":"Huang","sequence":"first","affiliation":[]},{"given":"Jianping","family":"Huang","sequence":"additional","affiliation":[]},{"ORCID":"http:\/\/orcid.org\/0000-0001-6731-2904","authenticated-orcid":false,"given":"Xiaoang","family":"Wan","sequence":"additional","affiliation":[]}],"member":"78","reference":[{"issue":"3","key":"10.1016\/j.chb.2019.01.027_bib1","doi-asserted-by":"crossref","first-page":"1016","DOI":"10.1016\/j.concog.2007.06.005","article-title":"The multisensory perception of flavor","volume":"17","author":"Auvray","year":"2008","journal-title":"Consciousness and Cognition"},{"issue":"4","key":"10.1016\/j.chb.2019.01.027_bib2","doi-asserted-by":"crossref","first-page":"637","DOI":"10.1017\/S0140525X99532147","article-title":"Perceptions of perceptual symbols","volume":"22","author":"Barsalou","year":"1999","journal-title":"Behavioral and Brain Sciences"},{"key":"10.1016\/j.chb.2019.01.027_bib3","doi-asserted-by":"crossref","first-page":"617","DOI":"10.1146\/annurev.psych.59.103006.093639","article-title":"Grounded cognition","volume":"59","author":"Barsalou","year":"2008","journal-title":"Annual Review of Psychology"},{"issue":"1","key":"10.1016\/j.chb.2019.01.027_bib4","doi-asserted-by":"crossref","DOI":"10.1371\/journal.pone.0052978","article-title":"Evidence for enhanced multisensory facilitation with stimulus relevance. An electrophysiological investigation","volume":"8","author":"Barutchu","year":"2013","journal-title":"PLoS One"},{"issue":"6","key":"10.1016\/j.chb.2019.01.027_bib5","doi-asserted-by":"crossref","first-page":"578","DOI":"10.3758\/BF03207374","article-title":"Cross-modal bias and perceptual fusion with auditory-visual spatial discordance","volume":"29","author":"Bertelson","year":"1981","journal-title":"Perception and Psychophysics"},{"issue":"1","key":"10.1016\/j.chb.2019.01.027_bib6","doi-asserted-by":"crossref","first-page":"663","DOI":"10.1016\/j.neuroimage.2011.06.095","article-title":"The sound of size: Crossmodal binding in pitch-size synesthesia: A combined TMS, EEG, and psychophysics study","volume":"59","author":"Bien","year":"2012","journal-title":"NeuroImage"},{"issue":"4","key":"10.1016\/j.chb.2019.01.027_bib7","doi-asserted-by":"crossref","first-page":"1423","DOI":"10.1016\/j.jbusres.2015.10.119","article-title":"Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study","volume":"69","author":"Bign\u00e9","year":"2016","journal-title":"Journal of Business Research"},{"issue":"4","key":"10.1016\/j.chb.2019.01.027_bib8","doi-asserted-by":"crossref","first-page":"23","DOI":"10.1111\/j.1460-2466.1992.tb00811.x","article-title":"Virtual reality technology: A tutorial","volume":"42","author":"Biocca","year":"1992","journal-title":"Journal of Communication"},{"issue":"3","key":"10.1016\/j.chb.2019.01.027_bib9","doi-asserted-by":"crossref","first-page":"112","DOI":"10.1007\/s12078-015-9179-6","article-title":"Shifting human salty taste preference: Potential opportunities and challenges in reducing dietary salt intake of Americans","volume":"8","author":"Bobowski","year":"2015","journal-title":"Chemosensory Perception"},{"issue":"2","key":"10.1016\/j.chb.2019.01.027_bib10","doi-asserted-by":"crossref","first-page":"165","DOI":"10.1016\/j.cognition.2012.09.007","article-title":"\u201cBouba\u201d and \u201cKiki\u201d in Namibia? A remote culture make similar shape\u2013sound matches, but different shape\u2013taste matches to Westerners","volume":"126","author":"Bremner","year":"2013","journal-title":"Cognition"},{"issue":"3","key":"10.1016\/j.chb.2019.01.027_bib11","doi-asserted-by":"crossref","first-page":"791","DOI":"10.1093\/ije\/dyp139","article-title":"Salt intakes around the world: Implications for public health","volume":"38","author":"Brown","year":"2009","journal-title":"International Journal of Epidemiology"},{"issue":"4","key":"10.1016\/j.chb.2019.01.027_bib12","first-page":"819","article-title":"The impact of cross-modal correspondences on working memory performance","volume":"43","author":"Brunetti","year":"2017","journal-title":"Journal of Experimental Psychology: Human Perception and Performance"},{"key":"10.1016\/j.chb.2019.01.027_bib13","series-title":"Virtual reality technology","author":"Burdea","year":"1994"},{"key":"10.1016\/j.chb.2019.01.027_bib14","doi-asserted-by":"crossref","first-page":"404","DOI":"10.1111\/joss.12168","article-title":"Does music influence the multisensory tasting experience?","volume":"30","author":"Carvalho","year":"2015","journal-title":"Journal of Sensory Studies"},{"issue":"3","key":"10.1016\/j.chb.2019.01.027_bib15","doi-asserted-by":"crossref","first-page":"339","DOI":"10.1068\/p7161","article-title":"Cross-modality correspondence between pitch and spatial location modulates attentional orienting","volume":"41","author":"Chiou","year":"2012","journal-title":"Perception"},{"issue":"49","key":"10.1016\/j.chb.2019.01.027_bib16","doi-asserted-by":"crossref","first-page":"16116","DOI":"10.1523\/JNEUROSCI.2580-15.2015","article-title":"Virtual environmental enrichment through video games improves hippocampal-associated memory","volume":"35","author":"Clemenson","year":"2015","journal-title":"Journal of Neuroscience"},{"issue":"4","key":"10.1016\/j.chb.2019.01.027_bib17","doi-asserted-by":"crossref","first-page":"502","DOI":"10.1016\/j.physbeh.2012.07.007","article-title":"You eat with your eyes first","volume":"107","author":"Delwiche","year":"2012","journal-title":"Physiology & Behavior"},{"issue":"1","key":"10.1016\/j.chb.2019.01.027_bib18","doi-asserted-by":"crossref","first-page":"10","DOI":"10.1186\/2044-7248-3-10","article-title":"Does the colour of the mug influence the taste of the coffee?","volume":"3","author":"van Doorn","year":"2014","journal-title":"Flavour"},{"issue":"5","key":"10.1016\/j.chb.2019.01.027_bib19","doi-asserted-by":"crossref","first-page":"1393","DOI":"10.1111\/j.1365-2621.1980.tb06562.x","article-title":"Effects of colorants and flavorants on identification, perceived flavor intensity, and hedonic quality of fruit-flavored beverages and cake","volume":"45","author":"DuBose","year":"1980","journal-title":"Journal of Food Science"},{"issue":"4","key":"10.1016\/j.chb.2019.01.027_bib20","doi-asserted-by":"crossref","first-page":"162","DOI":"10.1016\/j.tics.2004.02.002","article-title":"Merging the senses into a robust percept","volume":"8","author":"Ernst","year":"2004","journal-title":"Trends in Cognitive Sciences"},{"key":"10.1016\/j.chb.2019.01.027_bib21","series-title":"Multiple sensorial media advances and applications: New developments in MulSeMedia","first-page":"1","article-title":"Multisensory presence in virtual reality: Possibilities & limitations","author":"Gallace","year":"2012"},{"issue":"2","key":"10.1016\/j.chb.2019.01.027_bib22","doi-asserted-by":"crossref","first-page":"137","DOI":"10.1111\/j.1745-459X.1987.tb00193.x","article-title":"The psychophysical relationship between color and salt concentration in chicken flavored broths","volume":"2","author":"Gifford","year":"1987","journal-title":"Journal of Sensory Studies"},{"key":"10.1016\/j.chb.2019.01.027_bib23","doi-asserted-by":"crossref","first-page":"4917","DOI":"10.1523\/JNEUROSCI.5389-05.2006","article-title":"Perceptual knowledge retrieval activates sensory brain regions","volume":"26","author":"Goldberg","year":"2006","journal-title":"Journal of Cognition Neuroscience"},{"key":"10.1016\/j.chb.2019.01.027_bib24","doi-asserted-by":"crossref","first-page":"880","DOI":"10.1068\/p7040","article-title":"There's more to taste in a coloured bowl","volume":"40","author":"Harrar","year":"2011","journal-title":"Perception"},{"issue":"4","key":"10.1016\/j.chb.2019.01.027_bib25","doi-asserted-by":"crossref","first-page":"226","DOI":"10.1007\/BF01408703","article-title":"Physically touching and tasting virtual objects enhances the realism of virtual experiences","volume":"3","author":"Hoffman","year":"1998","journal-title":"Virtual Reality"},{"key":"10.1016\/j.chb.2019.01.027_bib26","unstructured":"Huang, F., Qi, Y., & Wan, X. (submitted). The first color in your mind: A virtual reality study of color-flavor associations concerning tea."},{"key":"10.1016\/j.chb.2019.01.027_bib27","first-page":"1","article-title":"Sugar reduction without compromising sensory perception. An impossible dream?","author":"Hutchings","year":"2018","journal-title":"Critical Reviews in Food Science and Nutrition"},{"issue":"3","key":"10.1016\/j.chb.2019.01.027_bib28","doi-asserted-by":"crossref","first-page":"747","DOI":"10.1111\/j.1365-2621.1982.tb12706.x","article-title":"Perceived sweetness and redness in colored sucrose solutions","volume":"47","author":"Johnson","year":"1982","journal-title":"Journal of Food Science"},{"issue":"6","key":"10.1016\/j.chb.2019.01.027_bib29","doi-asserted-by":"crossref","first-page":"1154","DOI":"10.3758\/s13414-012-0317-9","article-title":"Does crossmodal correspondence modulate the facilitatory effect of auditory cues on visual search?","volume":"74","author":"Klapetek","year":"2012","journal-title":"Attention, Perception, & Psychophysics"},{"issue":"3","key":"10.1016\/j.chb.2019.01.027_bib30","doi-asserted-by":"crossref","first-page":"233","DOI":"10.1080\/00223980309600611","article-title":"Preconceptions of taste based on color","volume":"137","author":"Koch","year":"2003","journal-title":"The Journal of Psychology"},{"key":"10.1016\/j.chb.2019.01.027_bib31","doi-asserted-by":"crossref","first-page":"396","DOI":"10.1016\/j.appet.2013.09.006","article-title":"Using virtual reality to study food cravings","volume":"71","author":"Ledoux","year":"2013","journal-title":"Appetite"},{"key":"10.1016\/j.chb.2019.01.027_bib32","doi-asserted-by":"crossref","first-page":"350","DOI":"10.1016\/j.chb.2017.02.057","article-title":"Fear in virtual reality (VR): Fear elements, coping reactions, immediate and next-day fright responses toward a survival horror zombie virtual reality game","volume":"72","author":"Lin","year":"2017","journal-title":"Computers in Human Behavior"},{"key":"10.1016\/j.chb.2019.01.027_bib33","series-title":"A psychology of food, more than a matter of taste","author":"Lyman","year":"1989"},{"key":"10.1016\/j.chb.2019.01.027_bib34","doi-asserted-by":"crossref","first-page":"75","DOI":"10.1016\/j.actpsy.2014.07.008","article-title":"Attentional cueing by cross-modal congruency produces both facilitation and inhibition on short-term visual recognition","volume":"152","author":"Makovac","year":"2014","journal-title":"Acta Psychologica"},{"key":"10.1016\/j.chb.2019.01.027_bib35","series-title":"Psychophysics in action","first-page":"55","article-title":"For hedgehogs and foxes: Individual differences in the perception of cross-modal similarity","author":"Marks","year":"1989"},{"issue":"5","key":"10.1016\/j.chb.2019.01.027_bib36","first-page":"1081","article-title":"Learning across senses: Cross-modal effects in multisensory statistical learning","volume":"37","author":"Mitchel","year":"2011","journal-title":"Journal of Experimental Psychology: Learning, Memory, and Cognition"},{"issue":"1","key":"10.1016\/j.chb.2019.01.027_bib37","doi-asserted-by":"crossref","first-page":"125","DOI":"10.1016\/j.neuroimage.2003.09.035","article-title":"Rapid discrimination of visual and multisensory memories revealed by electrical neuroimaging","volume":"21","author":"Murray","year":"2004","journal-title":"NeuroImage"},{"key":"10.1016\/j.chb.2019.01.027_bib38","doi-asserted-by":"crossref","first-page":"22","DOI":"10.1016\/j.appet.2013.07.003","article-title":"Barriers for progress in salt reduction in the general population. An international study","volume":"71","author":"Newson","year":"2013","journal-title":"Appetite"},{"issue":"6","key":"10.1016\/j.chb.2019.01.027_bib39","doi-asserted-by":"crossref","first-page":"797","DOI":"10.1111\/j.1745-459X.2009.00239.x","article-title":"Ambient lighting modifies the flavor of wine","volume":"24","author":"Oberfeld","year":"2009","journal-title":"Journal of Sensory Studies"},{"issue":"5","key":"10.1016\/j.chb.2019.01.027_bib40","doi-asserted-by":"crossref","DOI":"10.1371\/journal.pone.0005664","article-title":"\u201cWhen birds of a feather flock together\u201d: Synesthetic correspondences modulate audiovisual integration in non-synesthetes","volume":"4","author":"Parise","year":"2009","journal-title":"Plos One"},{"issue":"3\u20134","key":"10.1016\/j.chb.2019.01.027_bib41","doi-asserted-by":"crossref","first-page":"319","DOI":"10.1007\/s00221-012-3140-6","article-title":"Audiovisual crossmodal correspondences and sound symbolism: A study using the implicit association test","volume":"220","author":"Parise","year":"2012","journal-title":"Experimental Brain Research"},{"issue":"5","key":"10.1016\/j.chb.2019.01.027_bib42","doi-asserted-by":"crossref","first-page":"324","DOI":"10.1111\/j.1745-459X.2012.00397.x","article-title":"Does the color of the cup influence the consumer's perception of a hot beverage?","volume":"27","author":"Piqueras-Fiszman","year":"2012","journal-title":"Journal of Sensory Studies"},{"key":"10.1016\/j.chb.2019.01.027_bib43","doi-asserted-by":"crossref","first-page":"165","DOI":"10.1016\/j.foodqual.2014.09.013","article-title":"Sensory expectations based on product-extrinsic food cues: An interdisciplinary review of the empirical evidence and theoretical accounts","volume":"40","author":"Piqueras-Fiszman","year":"2015","journal-title":"Food Quality and Preference"},{"issue":"9","key":"10.1016\/j.chb.2019.01.027_bib44","doi-asserted-by":"crossref","first-page":"425","DOI":"10.1016\/j.tics.2010.07.001","article-title":"Causal inference in perception","volume":"14","author":"Shams","year":"2010","journal-title":"Trends in Cognitive Sciences"},{"issue":"1","key":"10.1016\/j.chb.2019.01.027_bib45","doi-asserted-by":"crossref","first-page":"380","DOI":"10.1016\/j.concog.2009.08.008","article-title":"Grape expectations: The role of cognitive influences in color\u2013flavor interactions","volume":"19","author":"Shankar","year":"2010","journal-title":"Consciousness and Cognition"},{"issue":"6","key":"10.1016\/j.chb.2019.01.027_bib46","doi-asserted-by":"crossref","first-page":"791","DOI":"10.1111\/j.1745-459X.2010.00305.x","article-title":"An expectations-based approach to explaining the crossmodal influence of color on orthonasal olfactory identification: Assessing the influence of temporal and spatial factors","volume":"25","author":"Shankar","year":"2010","journal-title":"Journal of Sensory Studies"},{"key":"10.1016\/j.chb.2019.01.027_bib47","doi-asserted-by":"crossref","first-page":"1981","DOI":"10.3758\/APP.72.7.1981","article-title":"An expectations-based approach to explaining the influence of color on odor identification: The influence of degree of discrepancy","volume":"72","author":"Shankar","year":"2010","journal-title":"Attention, Perception, & Psychophysics"},{"issue":"3\u20134","key":"10.1016\/j.chb.2019.01.027_bib48","doi-asserted-by":"crossref","first-page":"167","DOI":"10.1007\/s12078-010-9072-2","article-title":"An expectation-based approach to explaining the crossmodal influence of color on orthonasal odor identification: The influence of expertise","volume":"3","author":"Shankar","year":"2010","journal-title":"Chemosensory Perception"},{"issue":"10","key":"10.1016\/j.chb.2019.01.027_bib49","doi-asserted-by":"crossref","first-page":"1602","DOI":"10.1093\/cercor\/bhi038","article-title":"Pictures of appetizing foods activate gustatory cortices for taste and reward","volume":"15","author":"Simmons","year":"2005","journal-title":"Cerebral Cortex"},{"issue":"1535","key":"10.1016\/j.chb.2019.01.027_bib50","doi-asserted-by":"crossref","first-page":"3549","DOI":"10.1098\/rstb.2009.0138","article-title":"Place illusion and plausibility can lead to realistic behaviour in immersive virtual environments","volume":"364","author":"Slater","year":"2009","journal-title":"Philosophical Transactions of the Royal Society of London B: Biological Sciences"},{"issue":"4","key":"10.1016\/j.chb.2019.01.027_bib51","doi-asserted-by":"crossref","first-page":"540","DOI":"10.1016\/j.physbeh.2012.04.011","article-title":"Flavor is in the brain","volume":"107","author":"Small","year":"2012","journal-title":"Physiology & Behavior"},{"issue":"4","key":"10.1016\/j.chb.2019.01.027_bib52","doi-asserted-by":"crossref","first-page":"971","DOI":"10.3758\/s13414-010-0073-7","article-title":"Crossmodal correspondences: A tutorial review","volume":"73","author":"Spence","year":"2011","journal-title":"Attention, Perception, & Psychophysics"},{"key":"10.1016\/j.chb.2019.01.027_bib53","doi-asserted-by":"crossref","first-page":"156","DOI":"10.1016\/j.foodqual.2018.02.012","article-title":"Background colour & its impact on food perception & behaviour","volume":"68","author":"Spence","year":"2018","journal-title":"Food Quality and Preference"},{"key":"10.1016\/j.chb.2019.01.027_bib72","doi-asserted-by":"crossref","first-page":"68","DOI":"10.1007\/s12078-010-9067-z","article-title":"Does food color influence taste and flavor perception in humans?","volume":"3","author":"Spence","year":"2010","journal-title":"Chemosensory Perception"},{"key":"10.1016\/j.chb.2019.01.027_bib54","doi-asserted-by":"crossref","first-page":"53","DOI":"10.1016\/j.bandc.2015.08.006","article-title":"Eating with our eyes: From visual hunger to digital satiation","volume":"110","author":"Spence","year":"2016","journal-title":"Brain and Cognition"},{"issue":"13","key":"10.1016\/j.chb.2019.01.027_bib55","doi-asserted-by":"crossref","first-page":"R519","DOI":"10.1016\/S0960-9822(03)00445-7","article-title":"Multisensory integration: Maintaining the perception of synchrony","volume":"13","author":"Spence","year":"2003","journal-title":"Current Biology"},{"issue":"1","key":"10.1016\/j.chb.2019.01.027_bib56","doi-asserted-by":"crossref","first-page":"8","DOI":"10.1186\/2044-7248-3-8","article-title":"A large sample study on the influence of the multisensory environment on the wine drinking experience","volume":"3","author":"Spence","year":"2014","journal-title":"Flavour"},{"issue":"10","key":"10.1016\/j.chb.2019.01.027_bib57","doi-asserted-by":"crossref","first-page":"1713","DOI":"10.1111\/j.1460-9568.2010.07206.x","article-title":"Semantic confusion regarding the development of multisensory integration: A practical solution","volume":"31","author":"Stein","year":"2010","journal-title":"European Journal of Neuroscience"},{"issue":"4","key":"10.1016\/j.chb.2019.01.027_bib58","doi-asserted-by":"crossref","first-page":"810","DOI":"10.1111\/j.1365-2621.1993.tb09364.x","article-title":"Color influences flavor identification in fruit-flavored beverages","volume":"58","author":"Stillman","year":"1993","journal-title":"Journal of Food Science"},{"key":"10.1016\/j.chb.2019.01.027_bib59","doi-asserted-by":"crossref","first-page":"b4567","DOI":"10.1136\/bmj.b4567","article-title":"Salt intake, stroke, and cardiovascular disease: Meta-analysis of prospective studies","volume":"339","author":"Strazzullo","year":"2009","journal-title":"British Medical Journal"},{"key":"10.1016\/j.chb.2019.01.027_bib60","doi-asserted-by":"crossref","first-page":"7","DOI":"10.1016\/j.cobeha.2016.01.002","article-title":"Multisensory binding: Is the contribution of synchrony and semantic congruency obligatory?","volume":"8","author":"Tsilionis","year":"2016","journal-title":"Current Opinion in Behavioral Sciences"},{"issue":"5","key":"10.1016\/j.chb.2019.01.027_bib61","doi-asserted-by":"crossref","first-page":"613","DOI":"10.1016\/j.neubiorev.2005.11.003","article-title":"The neurocognitive bases of human multimodal food perception: Sensory integration","volume":"30","author":"Verhagen","year":"2006","journal-title":"Neuroscience and Biobehavioral Reviews"},{"issue":"1","key":"10.1016\/j.chb.2019.01.027_bib62","first-page":"138","article-title":"Cross-sensory mapping of feature values in the size-brightness correspondence can be more relative than absolute","volume":"42","author":"Walker","year":"2016","journal-title":"Journal of Experimental Psychology: Human Perception and Performance"},{"issue":"10","key":"10.1016\/j.chb.2019.01.027_bib63","doi-asserted-by":"crossref","first-page":"1186","DOI":"10.1068\/p7149","article-title":"A common scheme for cross-sensory correspondences across stimulus domains","volume":"41","author":"Walker","year":"2012","journal-title":"Perception"},{"issue":"1","key":"10.1016\/j.chb.2019.01.027_bib64","doi-asserted-by":"crossref","first-page":"42","DOI":"10.3758\/APP.71.1.42","article-title":"Spatial updating in superimposed real and virtual environments","volume":"71","author":"Wan","year":"2009","journal-title":"Attention, Perception, & Psychophysics"},{"issue":"3","key":"10.1016\/j.chb.2019.01.027_bib65","doi-asserted-by":"crossref","first-page":"233","DOI":"10.1111\/joss.12206","article-title":"The effects of receptacle on the expected flavor of a colored beverage: Cross-cultural comparisons among French, Japanese, and Norwegian consumers","volume":"31","author":"Wan","year":"2016","journal-title":"Journal of Sensory Studies"},{"key":"10.1016\/j.chb.2019.01.027_bib66","doi-asserted-by":"crossref","first-page":"1365","DOI":"10.3389\/fpsyg.2014.01365","article-title":"Cross-cultural differences in crossmodal correspondences between basic tastes and visual features","volume":"5","author":"Wan","year":"2014","journal-title":"Frontiers in Psychology"},{"issue":"4","key":"10.1016\/j.chb.2019.01.027_bib67","doi-asserted-by":"crossref","first-page":"285","DOI":"10.1111\/joss.12102","article-title":"Crossmodal expectations of tea colour based on its flavour: A preliminary study with na\u00efve assessors","volume":"29","author":"Wan","year":"2014","journal-title":"Journal of Sensory Studies"},{"key":"10.1016\/j.chb.2019.01.027_bib68","series-title":"Cognitive contributions to the perception of spatial and temporal events; cognitive contributions to the perception of spatial and temporal events","first-page":"371","article-title":"Meaning, attention, and the \u201cunity assumption\u201d in the intersensory bias of spatial and temporal perceptions","author":"Welch","year":"1999"},{"issue":"5","key":"10.1016\/j.chb.2019.01.027_bib69","doi-asserted-by":"crossref","DOI":"10.1111\/joss.12443","article-title":"Influence of the color and size of the plate on the subjective ratings of, taste expectations concerning, and willingness\u2010to\u2010pay for, Asian noodles","volume":"33","author":"Zhao","year":"2018","journal-title":"Journal of Sensory Studies"},{"key":"10.1016\/j.chb.2019.01.027_bib70","doi-asserted-by":"crossref","DOI":"10.3389\/fpsyg.2017.02173","article-title":"Visual search for wines with a triangle on the label in a virtual store","volume":"8","author":"Zhao","year":"2017","journal-title":"Frontiers in Psychology"},{"key":"10.1016\/j.chb.2019.01.027_bib71","doi-asserted-by":"crossref","first-page":"141","DOI":"10.1016\/j.foodqual.2014.11.013","article-title":"Crossmodal associations and subjective ratings of Asian noodles and the impact of the receptacle","volume":"41","author":"Zhou","year":"2015","journal-title":"Food Quality and Preference"}],"container-title":["Computers in Human Behavior"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S0747563219300366?httpAccept=text\/xml","content-type":"text\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/api.elsevier.com\/content\/article\/PII:S0747563219300366?httpAccept=text\/plain","content-type":"text\/plain","content-version":"vor","intended-application":"text-mining"}],"deposited":{"date-parts":[[2023,9,13]],"date-time":"2023-09-13T02:17:42Z","timestamp":1694571462000},"score":1,"resource":{"primary":{"URL":"https:\/\/linkinghub.elsevier.com\/retrieve\/pii\/S0747563219300366"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2019,6]]},"references-count":72,"alternative-id":["S0747563219300366"],"URL":"https:\/\/doi.org\/10.1016\/j.chb.2019.01.027","relation":{},"ISSN":["0747-5632"],"issn-type":[{"value":"0747-5632","type":"print"}],"subject":[],"published":{"date-parts":[[2019,6]]},"assertion":[{"value":"Elsevier","name":"publisher","label":"This article is maintained by"},{"value":"Influence of virtual color on taste: Multisensory integration between virtual and real worlds","name":"articletitle","label":"Article Title"},{"value":"Computers in Human Behavior","name":"journaltitle","label":"Journal Title"},{"value":"https:\/\/doi.org\/10.1016\/j.chb.2019.01.027","name":"articlelink","label":"CrossRef DOI link to publisher maintained version"},{"value":"article","name":"content_type","label":"Content Type"},{"value":"\u00a9 2019 Elsevier Ltd. All rights reserved.","name":"copyright","label":"Copyright"}]}}