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The I<\/jats:styled-content>ndexing and M<\/jats:styled-content>etadata A<\/jats:styled-content>dvantage (IMA<\/jats:styled-content>) factor measures how indexing or assigning a metadata term helps (or hurts) ordering performance. Performance values and the associated IMA<\/jats:styled-content> expressions are computed, consistent with several different assumptions. The economic value associated with various term assignment decisions is developed. The IMA<\/jats:styled-content> term advantage model itself is empirically validated with computer software that shows that the analytic results obtained agree completely with the actual performance gains and losses found when ordering all sets of 14 or fewer documents. 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