@inproceedings{liu-etal-2022-boosting,
title = "Boosting Deep {CTR} Prediction with a Plug-and-Play Pre-trainer for News Recommendation",
author = "Liu, Qijiong and
Zhu, Jieming and
Dai, Quanyu and
Wu, Xiao-Ming",
editor = "Calzolari, Nicoletta and
Huang, Chu-Ren and
Kim, Hansaem and
Pustejovsky, James and
Wanner, Leo and
Choi, Key-Sun and
Ryu, Pum-Mo and
Chen, Hsin-Hsi and
Donatelli, Lucia and
Ji, Heng and
Kurohashi, Sadao and
Paggio, Patrizia and
Xue, Nianwen and
Kim, Seokhwan and
Hahm, Younggyun and
He, Zhong and
Lee, Tony Kyungil and
Santus, Enrico and
Bond, Francis and
Na, Seung-Hoon",
booktitle = "Proceedings of the 29th International Conference on Computational Linguistics",
month = oct,
year = "2022",
address = "Gyeongju, Republic of Korea",
publisher = "International Committee on Computational Linguistics",
url = "https://aclanthology.org/2022.coling-1.249/",
pages = "2823--2833",
abstract = "Understanding news content is critical to improving the quality of news recommendation. To achieve this goal, recent studies have attempted to apply pre-trained language models (PLMs) such as BERT for semantic-enhanced news recommendation. Despite their great success in offline evaluation, it is still a challenge to apply such large PLMs in real-time ranking model due to the stringent requirement in inference and updating time. To bridge this gap, we propose a plug-and-play pre-trainer, namely PREC, to learn both user and news encoders through multi-task pre-training. Instead of directly leveraging sophisticated PLMs for end-to-end inference, we focus on how to use the derived user and item representations to boost the performance of conventional lightweight models for click-through-rate prediction. This enables efficient online inference as well as compatibility to conventional models, which would significantly ease the practical deployment. We validate the effectiveness of PREC through both offline evaluation on public datasets and online A/B testing in an industrial application."
}
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<abstract>Understanding news content is critical to improving the quality of news recommendation. To achieve this goal, recent studies have attempted to apply pre-trained language models (PLMs) such as BERT for semantic-enhanced news recommendation. Despite their great success in offline evaluation, it is still a challenge to apply such large PLMs in real-time ranking model due to the stringent requirement in inference and updating time. To bridge this gap, we propose a plug-and-play pre-trainer, namely PREC, to learn both user and news encoders through multi-task pre-training. Instead of directly leveraging sophisticated PLMs for end-to-end inference, we focus on how to use the derived user and item representations to boost the performance of conventional lightweight models for click-through-rate prediction. This enables efficient online inference as well as compatibility to conventional models, which would significantly ease the practical deployment. We validate the effectiveness of PREC through both offline evaluation on public datasets and online A/B testing in an industrial application.</abstract>
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%0 Conference Proceedings
%T Boosting Deep CTR Prediction with a Plug-and-Play Pre-trainer for News Recommendation
%A Liu, Qijiong
%A Zhu, Jieming
%A Dai, Quanyu
%A Wu, Xiao-Ming
%Y Calzolari, Nicoletta
%Y Huang, Chu-Ren
%Y Kim, Hansaem
%Y Pustejovsky, James
%Y Wanner, Leo
%Y Choi, Key-Sun
%Y Ryu, Pum-Mo
%Y Chen, Hsin-Hsi
%Y Donatelli, Lucia
%Y Ji, Heng
%Y Kurohashi, Sadao
%Y Paggio, Patrizia
%Y Xue, Nianwen
%Y Kim, Seokhwan
%Y Hahm, Younggyun
%Y He, Zhong
%Y Lee, Tony Kyungil
%Y Santus, Enrico
%Y Bond, Francis
%Y Na, Seung-Hoon
%S Proceedings of the 29th International Conference on Computational Linguistics
%D 2022
%8 October
%I International Committee on Computational Linguistics
%C Gyeongju, Republic of Korea
%F liu-etal-2022-boosting
%X Understanding news content is critical to improving the quality of news recommendation. To achieve this goal, recent studies have attempted to apply pre-trained language models (PLMs) such as BERT for semantic-enhanced news recommendation. Despite their great success in offline evaluation, it is still a challenge to apply such large PLMs in real-time ranking model due to the stringent requirement in inference and updating time. To bridge this gap, we propose a plug-and-play pre-trainer, namely PREC, to learn both user and news encoders through multi-task pre-training. Instead of directly leveraging sophisticated PLMs for end-to-end inference, we focus on how to use the derived user and item representations to boost the performance of conventional lightweight models for click-through-rate prediction. This enables efficient online inference as well as compatibility to conventional models, which would significantly ease the practical deployment. We validate the effectiveness of PREC through both offline evaluation on public datasets and online A/B testing in an industrial application.
%U https://aclanthology.org/2022.coling-1.249/
%P 2823-2833
Markdown (Informal)
[Boosting Deep CTR Prediction with a Plug-and-Play Pre-trainer for News Recommendation](https://aclanthology.org/2022.coling-1.249/) (Liu et al., COLING 2022)
ACL