Headlines Matter: Using Headlines to Predict the Popularity of News Articles on Twitter and Facebook - AAAI

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Headlines Matter: Using Headlines to Predict the Popularity of News Articles on Twitter and Facebook

Authors

Alicja Piotrkowicz,Vania Dimitrova,Jahna Otterbacher,Katja Markert

University of Leeds,University of Leeds,Open University of Cyprus,Universität Heidelberg


Proceedings:

Vol. 11 No. 1 (2017): Eleventh International AAAI Conference on Web and Social Media

Volume

Issue:

Vol. 11 No. 1 (2017): Eleventh International AAAI Conference on Web and Social Media

Track:

Poster Papers

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Abstract:

Social media like Facebook or Twitter have become an entry point to news for many readers. In that scenario, the headline is the most prominent — and often the only visible — part of the news article. We propose a novel task of using only headlines to predict the popularity of news articles. The prediction model is evaluated on headlines from two major broadsheet news outlets — The Guardian and New York Times. We significantly improve over several baselines, noting differences in the model performance between Facebook and Twitter.

DOI:

10.1609/icwsm.v11i1.14951


ICWSM

Vol. 11 No. 1 (2017): Eleventh International AAAI Conference on Web and Social Media