An integrated omnichannel retail AI marketing solution, leveraging retail AI and CDMP to formulate more valuable media and communication strategies for brands, achieving optimal brand benefits.
91APP RMN 3.0 Omnichannel Retail Media is a retail AI marketing solution. It provides a platform for brands to integrate comprehensive data collection, retail media advertising, and data insight analysis. Through three major functional services, it upgrades the application of data:
Through 91APP RMN 3.0, brands can leverage CDMP to integrate multiple data sources from retail and partner marketplaces. By combining first-party data with external data, it conducts in-depth analysis of customer profiles. Retail AI is then employed to generate tags, insights, and analyses, followed by automated omnichannel and multimedia ad placements via retail AI to maximize brand benefits.
Unlike other RMN retail media in the market, 91APP RMN 3.0 is the only digital marketing solution in Taiwan that can provide brands with a comprehensive, one-stop marketing solution through retail AI, integrating all channels and media. Brands, brand consultants, and media agencies can use 91APP RMN 3.0 to create 360° marketing strategies, effectively analyze insights, and reach target audiences, covering everything from full-funnel marketing to high-efficiency ad conversions. Through one-stop integration, advertising data is recycled and reapplied.
According to eMarketer's forecast, RMN retail media will account for nearly 25% of total funnel marketing ad spend in the United States by 2028. As the market thrives, RMN has evolved from 1.0 to 3.0! Among the many RMN service providers in the Taiwanese market, 91APP RMN 3.0 can offer brands the retail AI marketing solutions they truly need.
Retail traffic, on-site advertising
Retail data, off-site advertising network
Retail insights, Retail AI-driven marketing solutions
X
Full-funnel advertising budget
Provides insights into market, consumers, and members, forms a brand's full-funnel core strategy. Then applies data to execute marketing communication and advertising
V
Only for B2C on-site advertising
V
Retail data links with off-site advertising, including media networks and social media
V
One-stop platform, retail data
integration with advertising
networks, social media, and
connected TV
Only on B2C e-commerce sites
Available for D2C, B2C e-commerce sites, and Brand.com
Available for D2C, B2C e-commerce sites, and Brand.com, tracking across all channels and omni media attribution
Lower funnel advertising budget
Full-funnel advertising budget
Marketing budget, full-funnel advertising budget
B2C channel suppliers, focusing on short-term sales conversion results
Brands, advertising agencies
Consultant, media agencies, brand and advertising agencies
Retail insights, Retail AI-driven marketing solutions
Provides insights into market, consumers, and members, forms a brand's full-funnel core strategy. Then applies data to execute marketing communication and advertising
V
One-stop platform, retail data integration with advertising networks, social media, and connected TV
Available for D2C, B2C e-commerce sites, and Brand.com, tracking across all channels and omni media attribution
Marketing budget, full-funnel advertising budget
Consultant, media agencies, brand and advertising agencies
91APP RMN Ads and partner marketplace continuously infuse CDMP data sources, generating retail tags, insights, and analysis through CDMP; then, through 91APP RMN Ads, automatically deploy across all media and channels, bringing data dynamically and creating a data feedback loop!
Integrate diverse data from first-party and third-party partner marketplaces, utilizing retail AI and DCR (Data Clean Room) to explore audience interests and product preferences. By creating clearer tag profiles and incorporating timeline analysis, we help brands understand the dynamic lifestyle changes of existing consumers and potential users.
Built-in multidimensional insight reports provide comprehensive and in-depth visual tools for industry trends, category dynamics, product sales analysis, and member shopping preferences. These tools help brands quickly grasp and formulate complete strategic directions.
A one-stop advertising platform empowered by retail AI, integrating retail data with advertising networks, social media, and connected TV. Through AI operations, it automates ad placements on D2C and B2C retail websites as well as Brand.com, and it can track multi-media and omni-channel attribution.
Integrate users' on-site and off-site browsing and click footprints, along with retail tag shopping intentions and preferences, to automatically generate potential ad audiences in real-time through AI and dynamically match them with the most suitable products one-on-one; let AI handle product selection and activate personalized dynamic ads for every individuals.
Integrate with mainstream third-party data providers, allowing brands to select diverse data tags including daily life interests, movement trajectories, and shopping intentions. By automatically tagging consumers, it enriches data diversity and helps brands gain a deeper understanding of consumer profiles.
Compliant with the American Institute of Certified Public Accountants (AICPA) service standards, providing comprehensive protection across five key areas: security, confidentiality, privacy, availability, and processing integrity.
