Brands must adopt a retail mindset to achieve omni-channel integration and brand growth
Brands must adopt a retail mindset to achieve omnichannel integration and brand growth
Integrate retail and e-Commerce resources to create business value
Then Enhance marketing effectiveness through omni-channel data
Drive brand growth by leveraging the “Commerce x Marketing” cycle to maximize omni-channel value
D2C E-commerce System and OMO Integration Implementation
First-party and third-party Data Comparison
Optimizing Marketing Strategies and ad Placement
After physical retail brands add e-commerce channels, they will face the business challenge of 1+1 > 2. However, most e-commerce platforms only focus on solving online retail challenges while overlooking the new challenges arising from the integration of online and offline channels, resulting in ineffective omni-channel business performance.
Brands handle cross-channel management with an e-commerce mindset, Relying on consistent marketing investments and proactive initiatives from store staff. This can only achieve passive one-way traffic and will be unable to drive consumers’ autonomous omni-channel behavior, resulting in limited benefits for both transformation and growth.
Retail mindset helps brands create seamless shopping experiences and optimize marketing effectiveness through omni-channel data, driving the “Commerce x Marketing” cycle.
91APP’s retail solution optimizes business and marketing through product and service collaboration and cross-channel synergy.
Regardless of the needs, stages, or goals faced, we can be the continuous growth companion for your brand.
