OMO | 91APP
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OMO

OMO has become the mainstream in the retail industry.

91APP presents the four key elements of true OMO, leading retail brands to

maximize the benefits of online and offline integration.

Contact Us

OMO

OMO has become the mainstream in the retail industry. 91APP presents the four key elements of true OMO, leading retail brands to maximize the benefits of online and offline integration.

Contact Us

True OMO Must Meet Four Key Criteria to
Satisfy Consumer Experience Across Online and Offline Channels

Mastering the Four Key Elements of OMO to
Maximize the Benefits of Online-Offline Integration

Integration

True OMO is an omni-channel retail mindset
Mobility

True OMO should create consumer scenarios that drive both active visits and passive circulation
Efficiency

True OMO can achieve AI operations, enhancing consumer's omni-channel shopping experience
Insights

True OMO can precisely expand online and offline consumer base

“

PUMA initiated its OMO transformation to break down barriers between brand e-Commerce and brick-and-mortar stores. We believe that cultivating deep consumer relationships across all channels will enhance the brand's long-term competitiveness.

”

Integration

True OMO is an omni-channel retail mindset

Myth

Considering integrating online and offline order as achieving OMO

Focusing solely on driving e-Commerce performance while neglecting other channels

Strategy

Heterogeneous system integration is the most cost-effective strategy.

Cross-brand integration is essential for retail groups

Mobility

True OMO should create consumer scenarios that drive both active visits and passive circulation

Myth

Considering enabling store staff with digital tools as achieving OMO

Believing that advertising messages alone can drive cross-channel visits

Strategy

Comprehensive coverage of passive and active OMO circulation pathways

Enhance consumer purchase motivation through staff recommendations

Unlock new cross-channel business opportunities through transaction fulfillment

Create a Super OMO with Super App

Efficiency

True OMO can achieve AI operations, enhancing consumer's omni-channel shopping experience

Myth

Assuming that continuing with the original operation model is OMOc

Strategy

Optimize productivity with AI to achieve large-scale personalized marketing

Integrate online and offline inventory, improve collaboration efficiency, and streamline product flow

Insights

True OMO can precisely expand online and offline consumer base

Myth

Thinking that collecting sales data can provide a complete picture of OMO

Strategy

AI algorithm positions consumer groups, achieving long-term relationship upgrades

Predict high-converting consumers, maximize the use of short-term marketing resources

Leverage first-party data X third-party data to precisely and quickly expand new consumers ​

Mastering the Four Key Elements of OMO to Maximize the Benefits of Online-Offline Integration

Integration

True OMO is an omni-channel retail mindset
Mobility

True OMO should create consumer scenarios that drive both active visits and passive circulation
Efficiency

True OMO can achieve AI operations, enhancing consumer's omni-channel shopping experience
Insights

True OMO can precisely expand online and offline consumer base

“

PUMA initiated its OMO transformation to break down barriers between brand e-Commerce and brick-and-mortar stores. We believe that cultivating deep consumer relationships across all channels will enhance the brand's long-term competitiveness.

”

Integration

True OMO is an omni-channel retail mindset

Myth

Considering integrating online and offline order as achieving OMO

Focusing solely on driving e-Commerce performance while neglecting other channels

Strategy

Heterogeneous system integration is the most cost-effective strategy.

Cross-brand integration is essential for retail groups

Mobility

True OMO should create consumer scenarios that drive both active visits and passive circulation

Myth

Considering enabling store staff with digital tools as achieving OMO

Believing that advertising messages alone can drive cross-channel visits

Strategy

Comprehensive coverage of passive and active OMO circulation pathways

Enhance consumer purchase motivation through staff recommendations

Unlock new cross-channel business opportunities through transaction fulfillment

Create a Super OMO with Super App

Efficiency

True OMO can achieve AI operations, enhancing consumer's omni-channel shopping experience

Myth

Assuming that continuing with the original operation model is OMO

Strategy

Optimize productivity with AI to achieve large-scale personalized marketing

Integrate online and offline inventory, improve collaboration efficiency, and streamline product flow

Insights

True OMO can precisely expand online and offline consumer base

Myth

Thinking that collecting sales data can provide a complete picture of OMO

Strategy

AI algorithm positions consumer groups, achieving long-term relationship upgrades

Predict high-converting consumers, maximize the use of short-term marketing resources

Leverage first-party data X third-party data to precisely and quickly expand new consumers ​

Retail Industry Develops Three OMO Key Principles
Laying the Foundation for Successful Online-Offline Integration

No Simplification

  • Consumer expectations for OMO shopping experience
  • Brand strategies and actions for implementing OMO
  • Store concerns and solutions for OMO transformation

No Exclusion

  • Provide both online and offline brand-owned channels
  • Employ different strategies for brand website, App, and LINE
  • Manage different customer segments    

Full Control

  • Omni-channel System Integration
  • Omni-channel Consumer Data Insights
  • Utilize tools that facilitate the circulation between online and offline channels

“

Consumers are constantly evolving, and OMO membership management must change accordingly! The ability to provide consistent service that meets consumer needs across different scenarios and times is the greatest support 91APP offers us in our omni-channel membership management.

”

True OMO Fulfills the Needs of People, Products, and Places
Creating High-Yield Retail Growth

OMO New Revenue Proportion
+ 0 %
Cross-channel Spending Amount
0 %
Overall Business Performance Growth
0 %

“

Implementing OMO drives more consumers to engage in cross-channel consumption, with high-value core consumers rapidly growing and now accounting for over 62% of the consumer base.

”