Online advertising exchange (Index Exchange)
The following discloses the information gathering and dissemination practices of the Casale Media Online Advertising Exchange (Index).
Casale Media believes in all Internet users' rights to privacy. All information collected by the Casale Media Online Advertising Exchange (Index) is not personally identifiable as it relates to consumers.
Cookies
A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a website's computer and stored on your computer's hard drive.
The Casale Media Online Advertising Exchange (Index) uses cookies for the purpose of tracking when an Internet user has seen an advertisement. These cookies do not and can not provide Casale Media with any personally identifiable information about an Internet user. These cookies serve two purposes:
- They are used to inform the Casale Media Online Advertising Exchange (Index) whether or not an advertisement has been served to the same computer before, and if so, when the advertisement was served. These cookies are not used by Casale Media to build a profile of a user's behaviour nor are they used by Casale Media for the purposes of behavioural tracking or behavioural targeting.
- They are used to facilitate retargeting at a campaign level. Retargeting is the process of serving an ad from a particular advertiser to a user, based on the fact that the user has previously visited the advertiser's website. Retargeting occurs within the confines of a user-to-advertiser relationship, and is not available for general targeting on the Exchange. Retargeting is not available for sensitive health-related topics.
Third party data
Casale Media may obtain data from third party companies for the purpose of informing ad selection. This data is supplied in aggregate form and does not include any personally identifiable information (PII).
Opt-out
Casale Media is a member of the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards and adheres to the NAI Code of Conduct. To learn more or to opt out of targeted advertising from Casale Media and other NAI member networks, please click here.
Collection and Use of Non-Personally Identifiable Information
All information shared with both advertisers and publishers within the Casale Media online advertising Exchange (Index) is done so in an aggregate fashion. This allows us to provide clients of the advertising Exchange with broad percentages regarding the users who are receiving advertisements through the Exchange. This data is not linked to any form of personally identifiable information.
Data retention
The unique user identification number, associated with when and how many times an individual has seen an advertisement, is deleted after 90 days of user inactivity. These unique IDs are not tied to any personally identifiable information. Aggregated statistical information, such as the popularity of an advertiser campaign, will be retained as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Log files are created to analyze trends, keep track of user movement in the aggregate and gather broad demographic information for aggregate use. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp. IP addresses, etc. are not linked to personally identifiable information. Log file data may be retained for up to a maximum period of fifteen months.
Collection and Use of Personally Identifiable Information
Advertisers who are clients of Casale Media may collect personally identifiable information on their own websites. These details provided directly by the individual Internet user in the form of online order forms, contests, or otherwise through the advertiser's website, are not visible to Casale Media. This personally identifiable information collected by the advertiser is subject to the privacy policy of the individual advertiser involved.
Online behavioral advertising
Casale Media adheres to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising, http://www.aboutads.info/ and to the NAI (Network Advertising Initiative) Code of Conduct, http://www.networkadvertising.org.
The Casale Media Online Advertising Exchange prides itself on providing an atmosphere that is non-disruptive to Internet users. Our proprietary targeting methodologies enable advertisers to effectively target their campaigns to the audience(s) they are looking to reach without engaging in profiling practices.
The following discloses the information gathering and dissemination practices of the Casale Media website, located at http://www.indexexchange.com/.
Casale Media believes in all Internet users' rights to privacy. Casale Media does not engage in any form of distribution or sale of Personally Identifiable Information to third parties for their own promotional use, including but not limited to, names, email/postal addresses, and phone numbers.
Cookies
Casale Media uses both session and persistent cookies on our website. These are needed for site navigation and to perform aggregate analysis of what is viewed on our site.
Collection and use of non-personally identifiable information
Like most standard website servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information. Log file data may be retained for up to a maximum period of fifteen months.
Collection and use of personally identifiable information
Registering to become a member of the Casale Media online advertising Exchange, either as an advertiser or a publisher, requires the submission of Personally Identifiable information to our company. This can include your full name, mailing and/or billing address, email address, company name, and website URL. We use this information to service your accounts and respond to inquiries. Communications to our business users are related to the Advertising Exchange. We hold all such information submitted in strict confidence. Under no circumstances will a user's email address, mailing address, phone number, or other Personally Identifiable information be sold to, supplied to, or otherwise made available to any third party. Registered members who wish to update or correct their personal information can contact us through our online form.
Retention of data collected through our website
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us through our online form. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Security
We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure.
Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you have any questions about security on our website, please contact us using our online form.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our website.
Changes to this privacy policy
Casale Media may find it necessary to update this Privacy Policy from time to time. Any changes will be posted at this site. Except as otherwise required by law, any modifications made to this Privacy Policy will not materially affect the privacy of data collected by Casale Media prior to the effective date of the policy change.
Contact Us
To inquire about privacy concerns, please contact Casale Media by mail, as detailed below, or using our online form.
Casale Media Inc.
74 Wingold Avenue
Toronto, Ontario M6B1P5 Canada