With the recent developments in technology, new and diverse devices are being introduced into the pervasive world. This has raised new challenges for the discovery of devices and their services in dynamic environments. The existing approaches such as Jini [AOSJ99], UPnP [UPnP06], etc., describe services at a syntactic level and the matching mechanisms in these approaches are limited to syntactic comparisons based on attributes or interfaces. In order to overcome the limitations of these approaches, there has been an increasing interest in the use of Semantic Web technologies to support the description and matching of services. This paper proposes a semantic matching framework to facilitate effective discovery of device based services in pervasive environments. This offers a ranking mechanism that will order the available services in the order of their suitability; the evaluation of the experimental results have indicated that the results correlate well with human perception.