This Quality Assurance System assesses quality in the tour operator industry in three categories—corporate governance, service quality and CSR—and seeks to certify exemplary enterprises.
Through the Quality Assurance System we hope to provide travelers to Japan with safe, worry-free, quality trips they can enjoy and make it easier for certified enterprises to appeal to customers. And by increasing the number of certified enterprises we also hope to raise quality across the industry, leading to more travelers visiting Japan and more repeat visitors.